Episode 15 - What makes IKEA great?

Episode Notes0.00 - 0.19: An introduction to the podcast.0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.39.05 - 39.25: Outro.External links referenced:Rick Beato's 'What makes this song great?' series. CLICK HEREJen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HEREMarketing Week article on IKEA's relationship with Mother. CLICK HEREIKEA's 'Tomorrow starts tonight' campaign. CLICK HERECNBC article on the Psychology of IKEA. CLICK HERESemihandmade website. CLICK HEREFOMO & FOFO article. CLICK HEREJen's new Choice Hacking website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE