Episode 15 - What makes IKEA great?

Episode Notes 0.00 - 0.19: An introduction to the podcast. 0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program. 39.05 - 39.25: Outro. External links referenced: Rick Beato's 'What makes this song great?' series. CLICK HERE Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HERE Marketing Week article on IKEA's relationship with Mother. CLICK HERE IKEA's 'Tomorrow starts tonight' campaign. CLICK HERE CNBC article on the Psychology of IKEA. CLICK HERE Semihandmade website. CLICK HERE FOMO & FOFO article. CLICK HERE Jen's new Choice Hacking website. CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE