Episode 150 / Rob Bullough / Electronic Arts / Director, Global Brand Marketing

Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all. Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting developers excited about creating what audiences look for, and eventually building the communication around that. Rob's Shiny New Object is pressure - an abstract look at brand consistency without ever "dropping the ball." Listen to which brands do this well and other top marketing tips from Rob in our latest episode.