Episode 151: Powerful Case Studies with Joel Klettke

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCase Study Buddy — Joel's service we're talking aboutSome of their case study samplesPingboard, Varonis, Buffer — some of the companies that do great case studiesCrisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)Get your free copy of The Complete Guide to Growing Your Revenue with Case StudiesFollow Joel on Twitter: @JoelKlettkeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.