Episode 154: Net Zero Marketing

Episode 154 of the The Productive Dentist Podcast podcast, hosted by Dr. Bruce B. Baird, titled "Episode 154: Net Zero Marketing" was published on April 17, 2023 and runs 16 minutes.

April 17, 2023 ·16m · The Productive Dentist Podcast

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Episode Description

Most dentists are spending about 1% of their budget on marketing. Dr. Bruce Baird markets at 8% and what he realized was not only was his market penetration getting better, but his overhead was also going down. That's the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. Today, Dr. Bruce Baird dives into how net zero marketing can help you grow your business and profits.

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