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Episode 154: Net Zero Marketing episode artwork

EPISODE · Apr 17, 2023 · 16 MIN

Episode 154: Net Zero Marketing

from The Productive Dentist Podcast · host Dr. Bruce B. Baird

Most dentists are spending about 1% of their budget on marketing. Dr. Bruce Baird markets at 8% and what he realized was not only was his market penetration getting better, but his overhead was also going down. That's the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. Today, Dr. Bruce Baird dives into how net zero marketing can help you grow your business and profits.

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Episode 154: Net Zero Marketing

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Frequently Asked Questions

How long is this episode of The Productive Dentist Podcast?

This episode is 16 minutes long.

When was this The Productive Dentist Podcast episode published?

This episode was published on April 17, 2023.

What is this episode about?

Most dentists are spending about 1% of their budget on marketing. Dr. Bruce Baird markets at 8% and what he realized was not only was his market penetration getting better, but his overhead was also going down. That's the concept of net zero...

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