Episode 154 / Roy Wentzel / PUMA / Head of ECommerce Middle East (Interim)

As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia. Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny New Object is headless e-commerce, a new way to design e-commerce beyond the traditional back and front-end connected by a lot of code. Listen to Roy talk about how e-commerce makes websites more flexible, more consumer friendly and easier to find through Google, as well as about the potential downsides of headless e-commerce, on this latest episode of the podcast.