Episode 16: Strategy, Data, and AI

In Episode 16, Dianne Keen explores the evolving landscape of marketing strategy and AI with Caroline Leger, Founder of Leger & Co. They discuss the importance of integrated marketing, the shift toward a holistic brand approach, and the ethical use of AI in marketing operations. Key topics include brand integrity, cross-departmental collaboration, the impact of generative AI on content creation, and how to effectively prompt and guide AI tools for optimal results.This episode offers actionable insights into balancing strategy, empathy, and technology to build sustainable, customer-centric marketing practices.