Episode 16: Using Touch Points for Content that Converts

Question of the day: What are the highest converting touchpoints? Joscelyn discusses how to funnel and track the highest converting touchpoints for your specific business. Today’s top takeaways: The highest converting touch points varies business to business. It’s important to have multiple funnels going into the same content, continue to test them, and run ads on the best one. Not everyone can use ads; look at the price point of the service you’re offering and go from there. If the price point is low and you’re going for high volume, use Facebook and Instagram. If you have a high cost with low volume, try LinkedIn and in person networking. It takes between 7-10 selling touch points before someone is ready to buy from you. Make sure the content you’re putting out is suitable for someone who has seen you before AND someone who is brand new. Make sure you’re not using too deep of industry slang, but you are building credibility and establishing yourself as an expert. Joscelyn’s highest converting touch point is her email list that gets potential clients to book a call. Take a look at what your current business is doing, where your current business is coming from, and how they got to you. Duplicate that across multiple different funnels as much as you can. Please reach out if you need more help determining what the best, highest-converting touch point is for your business This episode is brought to you by the Make Your Blog Go Viral Starter Pack which includes 33 writing prompts, 53 blog post titles, and a guide to create viral pins plus how to use them to make sure your blog post goes viral. You can grab your copy at www.thedigitalmarketco.com/viralblog! If you like this podcast, please leave a review wherever you are listening. Don’t forget to subscribe! Remember to join It’s Time to Make it MARKETable Podcast Insiders Facebook group, a community where you can reach me directly, network with like-minded people, and learn to be your best. Find us at: www.facebook.com/groups/marketabletogether.