PODCAST · business
That UGC Mum
by Xanthe
The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
Episodes
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Ep. 39 Empire-Building Season: Black Friday Without the Meltdown
This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a…
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Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)
Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins. We’ll chat: 🥜...
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Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now
Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip.…
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Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea
What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a…
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Ep. 35 The 7 Habits of Highly Successful UGC Creators
In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She...
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Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s Unfiltered UGC Journey
Join the secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is…
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Ep. 33 How Cristina Made £740 in Her First Week in UGC
Join the Secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van. Meet...
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Ep. 32 Pro Vibes From The Start: The Beginner UGC Playbook
Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically. In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your...
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Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson
We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys. We get into: 💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!) 🎨 How a daycare centre turned her into their resident Art Innovator (aka...
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Ep. 30 Which Kind of UGC Mum Are You? ...The 7 Archetypes
We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this...
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"Too Many UGC Retainer Clients, I'm Bored" With Dom Acciarito - SEASON FINALE
Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista
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Retainers, Bundles & the UGC Upgrade: Coaching Call with Charli
In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her...
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Starting UGC from Scratch: Live Coaching Call With Jasmine
In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering...
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Things I No Longer Do as a UGC Creator
In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything. This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment…
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Stand Out as a UGC Creator in a Crowded Market With Anna From A+ Socials
This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator. Anna shares...
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The One Thing Succesful UGC Creators Have - And How YOU Can Cultivate it Now
Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels? I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now. You’ll walk away with 10 potent mindset shifts to help...
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UGC Client Attraction Secrets
Try Bento Free Access my Free UGC GPT Assistant for crafting pitches Access That UGC Mum Starter Kit Secret Podcast Free! Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista
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UGC Contracts on Repeat with Andy McDonald
Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista…
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$5K Months from my UGC Side Hustle!
Send us a text Support the show Instagram: @that.ugc.mum TikTok: @that.ugc.mum Stan Store: https://Stan.store/thatugcmum Links: 10% off Contract Templates code: THATUGCMUM 10% off The Hive UGC Course - Where I started code: XANTHE1063 20% off the best web hosting you'll ever find Music: Vocalista…
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Woo Meets Work: Human Design & Messaging for UGC Creators with Rachael Weaver
Send us a text Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels…
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Secrets to Bring Confidence & Authenticity to your Content with Actress & Yoga Teacher Kristy Hocking
Send us a text Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY. In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to...
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$10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran
Send us a text Ever feel like you’re stuck in the UGC game, undercharging and doubting yourself? 🙋♀️ You’re not alone! Imposter syndrome, pricing fears, and limiting beliefs can keep us playing small—but not after today. In this episode, I sit down with Christine Corcoran, a High-Ticket Sales &...
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How Everyday Mums Get Paid to Make Content from Home– And How You Can Too! 🤳
Send us a text Did you know brands are paying everyday mums to create simple videos from home… even if you have ZERO followers? Welcome to the world of UGC (user-generated content) – the ultimate freedom-led side hustle that lets you earn extra income while putting your family first. In this...
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She dreamed of not returning to her 9-5 after babies; so she DIDN'T... Cat's UGC Journey
Send us a text We dive into the world of user-generated content (UGC) with Cat, an effervescent mum and creator navigating life and business. Cat shares her unique journey from flight attendant to successful UGC creator, revealing tips, challenges, and the joys of motherhood intertwined with...
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Diversifying Your Income & UGC Longevity with Mia Steele
Send us a text REGISTER FOR MIA'S FREE WEBINAR HERE! Today’s guest is none other than Mia Steele—the UGC queen, income diversification wizard, and co-founder of The Hive Hub Collective. 🚀 If you’ve been in the UGC space for a while, you know Mia. She’s not just an insanely successful…
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Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry
Send us a text This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and...
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Ditching the Content Creation Hamster Wheel, With Kellie Bright
Send us a text Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way? In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker…
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The Truth About Being a 'Pay-at-Home Mum'
Send us a text In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on...
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The POWER of being a 35+ UGC Creator
Send us a text Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator. This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s...
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Get Time Back in your UGC Business & Crush 2025 Without Burnout
Send us a text Hey, UGC fam! 👋 Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without...
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Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski
Send us a text In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated…
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My UGC Highlights, Hiccups, Lessons & Favourite things from 2024 and my goals for 2025
Send us a text This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the…
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UGC Will Die in 2025? Addressing Hot Takes About Where the Industry is Headed
Send us a text Become a Beta Tester for KiteSite! As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it…
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Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman
Send us a text In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her…
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5 Things to Do Now to Set Yourself Up for UGC Success in 2025
Send us a text What the actual?! It’s December already, and while the cicadas are chirping and renovations are underway, it’s the perfect time to talk about how to set yourself up for an incredible 2025 in your UGC business. Whether you’ve had a cracker of a year or are ready for a fresh start,...
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Your Legal/ Contract UGC Questions Answered by Aussie Lawyer and Content Creator, Ange McDonald
Send us a text Today’s episode is a must-listen for UGC creators who want to ensure their business is legally compliant. I’ve tracked down the brilliant Ange McDonald—lawyer, content creator, brand ambassador, podcast host, and YouTuber—to answer all your burning legal questions. Ange brings her...
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How (and why) I Switched Corporate Life for Content Creation
Send us a text Hey mamas! Welcome to the very first episode of That UGC Mum! In this episode, I share why I created this podcast: to provide a space where UGC creators (and aspiring ones!) can come together to learn, grow, and support one another. Whether you’re juggling content creation with...
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Dom Acciarito Shares Secrets Behind Building her 6 Figure UGC Biz
Send us a text 🌟 Episode Summary: What a woman, guys. In this episode, I’m joined by the powerhouse Dom Acciarito, who earned a jaw-dropping $60K in just the last two months of the year—all while mumming hard and launching the first-ever UGC awards for our industry. Truly incredible! Dom shares...
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ABOUT THIS SHOW
The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
HOSTED BY
Xanthe
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Frequently Asked Questions
How many episodes does That UGC Mum have?
That UGC Mum currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is That UGC Mum about?
The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
How often does That UGC Mum release new episodes?
That UGC Mum has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to That UGC Mum?
You can listen to That UGC Mum on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts That UGC Mum?
That UGC Mum is created and hosted by Xanthe.
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