Episode 161 / Katie Puccio-Williams / Constellation Brands / Senior Community Manager, DTC Division

As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly. Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find interesting as opposed to curated, hyper-aesthetic content from other platforms. Listen to her fascinating account of how social media has evolved and what brands need to know about it.