Episode 161: Managing Product Versions with Max Seelemann

Today we talk about the "hidden" infrastructure around software products — release announcements, app store assets, help documentation, and much more. Our guest is Max Seelemann, executive director at Ulysses (an award-winning writing app for Mac and iOS). He shares how their product has evolved over the years, how they meticulously approach each release, how to handle localizations, and how to nurture relationships with the press.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUlysses — the writing app we're talking aboutUlysses 18 — one of the latest announcement examples (find more announcements here)Markdown — a lightweight markup language for editing text onlineEpisode 59: International UX with Joe LeechDownload Ulysses Press KitSign up using this link and get your first 3 months of Ulysses freeDrop Max a line at [email protected] Max on Twitter: @macguru17Today's SponsorThis episode is brought to you by Nusii — proposal software made easy for creatives. Do you get stressed every time a new lead hits your inbox? Nusii was built to help you create, send, track and manage your proposals in one easy-to-use app. Forget about searching for your best content, and following up with clients to sign on the dotted line. Visit nusii.com/uibreakfast for a 30% discount on your first 3 months.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.