Episode 164 / Sarah DaVanzo / L'Oréal Groupe USA / VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence)

Sarah DaVanzo's title as VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence), at L'Oréal Groupe USA, sounds impressive, but doesn't even begin to express the complexity and diversity of her activities. A "superforecaster" well versed in gathering insights and conveying data visually to then determine the future, Sarah talked to us about her exciting projects including Insight Alchemy and Curious Futures, and explained why her Shiny New Object is strategic imagination and applied curiosity. Listen to Sarah's top marketing tips and learn all about how to harness the full power of applied curiosity, in the latest episode.