Episode 166 / Elizabeth Windram / Uber / Global Head of Mobility Marketing, Masterbrand and Membership

Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways. Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of new trends, testing them and finding out how they work for your core programme.