Episode 166 - Unlocking The Science Of Advertising: Tips For Small Businesses

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Skip Wilson talk about the fact there is actually science behind advertising and the many benefits of a fractional CMO. Skip Wilson's journey in advertising began at the age of 16 as a copywriter. He was trying to impress a girl, so he started looking for writing jobs. Over the years, he ventured into web design and entrepreneurship, ultimately founding his own web design business. His career took an exciting turn when he joined CNN Special Project while in college and worked on the iReport team, honing his prowess in digital media and building new platforms. Skip's talents and vision led him to Clear Channel Radio, where he played a pivotal role in establishing and expanding the digital division. His dedication and expertise propelled him to the position of Vice President of Digital Media for iHeartMedia where he worked for over a decade. Eventually, Skip decided to embark on a new venture, creating DRAFT Media Partners, an advertising execution company that now serves over a hundred clients across four locations. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.