Episode 17 - Beyond The Brief with Elizabeth Anyaegbuna

In this episode, we dive into a compelling conversation with Elizabeth, who shares a refreshingly honest take on career progression, authenticity in leadership, and navigating the media industry as a founder of a nimble, values-driven agency.Elizabeth reflects on what it means to reach a senior position without losing oneself in the process. “You earn it, you put the work in, you do what you need to do,” she explains, “but you also recognize when something is harming you or turning you into a version of yourself you don’t like. That’s when it’s time to re-evaluate.” Her approach blends confidence with vulnerability, emphasizing the importance of holding on to your integrity, especially when you’re in a position of influence.The conversation naturally shifts to her work with 16x9, a media agency she founded. “Like I said, we’re a media agency—strategy, planning, production. End to end, really,” she shares. Coming from a background in TV, the agency specializes in screen-based media—TV, digital, outdoor, cinema—and serves brands looking to scale, particularly those that are digital-first.What sets 16x9 apart is its production capability baked right into the business model. “We might be producing for companies without handling their media plans at all. Everything from production to compliance—we do it,” Elizabeth explains. This holistic approach allows the agency to bridge the gaps that often exist between creative and media planning teams.Beyond the commercial aspects, Elizabeth also brings personal values into the mix. She expresses a deep commitment to supporting more Black-owned businesses. “Sometimes they don’t have access or think it's going to be too expensive. But that’s not always the case.” She’s made it a mission—albeit quietly—to change that perception and provide the support needed.Working as a small indie in a sea of larger agencies comes with its challenges—especially when it comes to getting onto pitch lists due to procurement barriers. “There should be a mix of all sorts—networks, big indies, and smaller players like us. It shouldn’t be so hard to get a foot in the door,” she says. Yet, Elizabeth values where 16x9 stands. Being smaller allows them to remain fluid, authentic, and selective about who they work with. “If the values aren’t aligned, we can say no,”Your feedback is always welcome, as we strive to enhance the content's value for you. Enjoy Leadership in Colour - Voices you may not have heard from before.