Episode 17: Local entrepreneur scales ecommerce by launching lifestyle-line of jute products

In today's episode, we have Saad, the founder of Beniboonon. Beniboonon sells jute products targeting a little upscale customers. To distinguish their brand, they sort of humanized their products, by giving each product a name and a background story. Their growth relies on generating demand from word of mouth and retail partnership. In the past two years, the organization has doubled its sales, has opened three outlets and still has an eCommerce that brings 70% of its sales orders. Today, we will learn how Beniboonon grew. Join our Facebook Community: https://www.facebook.com/myaliceai/community/ Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCtYh5qlif57gtuQAkfp6ZUA If you want to get on a call with me to design your customer acquisition journey, book a call: https://calendly.com/shuvo-myalice/myaliceai Beniboonon Facebook page: https://www.facebook.com/beniboonon/ Beniboonon website: https://beniboonon.com/