EPISODE · Mar 26, 2024 · 35 MIN
Episode 17 - Separation Anxiety - Breaking Up With Brands
from Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros · host The Pet Shop Girls
In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences. We're talking about: - Product recalls, company acquisitions, ingredient changes, product discontinuation, and more - How to determine whether or not brand exclusivity is a good fit - Assessing customer interest and phasing out slow-selling brands in favor of better-selling products - Announcing brand and product eliminations in your store - Gracefully ending a retailer-brand relationship - And so much more! "As the music of the market changes, so, too, must our steps. It's not a betrayal, but an evolution of our dance: a step towards a future we craft with intention." - Sherry Redwine Connect with the Pet Shop Girls! Find us anywhere you like to connect! https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page Visit our website: www.2petshopgirls.com Get the Ultimate Video Making Tool Megaphone AI here: https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a Check out our Partnership Programs for exclusive savings for Pet Pros: https://2petshopgirls.com/#03-1 Get Carly’s Pet Nutrition Foundation Course: https://app.retailbrilliance.com/courses/269?tab=about&destination=%2Fcourses%2Fbrowse%3Fsearch%3Dpet%2520nutrition%26destination%3D%252Fcourses%252Fbrowse%253F_gl%253D1*176foeq*_gcl_au*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3*FPAU*MTg4MjkwMjc1NS4xNzc4Nzg1MzA3 The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.
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Episode 17 - Separation Anxiety - Breaking Up With Brands
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