Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros

In this episode, Carly and Sherry break down how to handle employee discipline the right way—without emotion, without avoidance, and without damaging your culture. This isn’t about punishment. It’s about coaching, clarity, and protecting the standards of your business. If you’ve ever struggled with difficult conversations, inconsistent accountability, or letting issues go on too long… this episode gives you a clear framework to fix it. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠⁠

You found your diamond—now how do you keep them? In this episode, we’re talking about the real cost of turnover and what actually makes great retail employees stay. Spoiler: it’s not just money. We cover how to build loyalty from day one, why the first 90 days matter, how to make your team feel seen, and why education, recognition, and honest communication are key to keeping your rockstars engaged. In this episode: Why good employees really leave How to use Employee Checkpoints Easy ways to recognize your team Why learning keeps employees engaged Perks that actually matter Join the Indie Insider Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

Hiring the right people can make or break your pet business. In this episode, Carly and Sherry dive into what it really takes to recruit and retain rock star employees in the pet industry. From writing better job posts to spotting red flags early, they share the systems and strategies that help take the guesswork out of hiring. They walk through why standards matter more than urgency, how to structure interviews for better results, and why culture fit should never be an afterthought. They also discuss how strong communication, accountability, and coaching play a major role in keeping great employees once you find them. Whether you run a grooming salon, retail store, boarding facility, or daycare, this conversation is packed with practical ideas you can put into action right away. Join the Indie Insider Group: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

In this episode, Carly and Sherry sit down with Samm Albright of Whisker and Bone for a real, funny, and refreshingly honest conversation about what it takes to build a pet business with personality, conviction, and community at the center. Samm shares her journey from working in a pet store to owning one of her own, and how she built a strong online presence by leaning into authenticity, humor, and the kind of content that actually makes people pay attention. Together, Carly, Sherry, and Samm dig into some of the more complicated realities of independent pet retail — from exclusivity and brand restrictions to staff management, pricing pressure, and the challenge of staying true to yourself while growing a business. https://www.whiskerandbone.com/ Join the Indie Insider Group: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

The mobile grooming industry is booming. Vans are multiplying, waitlists are growing, and premium pricing seems to be sticking — even in a shifting economy. But as more mobile units hit the road, an important question emerges: Is mobile grooming a smart long-term expansion strategy… or are we heading toward saturation? In this episode of Pet Shop Girls, we sit down with Anthony Pastrick, Vice President of Marketing, and Chaz Bellman, Director of Customer Success at Wag’n Tails, to unpack the business behind the buzz. We move beyond the surface-level excitement and dive into sustainability, operational realities, and what independent retailers and groomers need to consider before investing in a mobile unit. If you’re exploring adding grooming to your store — or wondering whether mobile could be the right move — this episode delivers clarity, not just hype. [email protected] 800-513-0304 www.wagntails.com Join the Indie Insider Group: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

In this episode, Carly and Sherry talk about what branding really means — and why it goes so much deeper than your logo. Your brand is not just a graphic or a color palette. It is the feeling people get when they walk into your store, visit your website, see your social media, or interact with your team. Carly and Sherry break down the difference between a logo and a true brand identity, and why creating a consistent customer experience matters just as much as your visual style. They share practical ways to think about branding through the lens of trust, recognition, and connection, especially for independent pet retailers who want their business to feel polished, memorable, and aligned across every touchpoint. Join the Indie Insider Group: ⁠⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

Sherry survived the hotel chaos, walked approximately one million steps, and lived to tell the tale. Carly participated from the comfort of home in what we are calling a very strategic division of labor. Together they unpack everything from the slower-than-expected show floor (spoiler: the best conversations happened anyway) to the packaging trends making people stop mid-aisle and actually pick things up. There are new supplements, innovative pet food, and toys that genuinely earned the excitement. The goodie bags were next level and the brands who showed up for them deserve a shoutout. They also get into the elephant in the room — what rising costs and the current political climate are doing to international attendance — and share some real talk about the growing influencer presence at trade shows and whether it belongs there. Plus Sherry takes us behind the scenes at the Artvark Pet Products booth because of course she does. It is part recap, part industry commentary, part Sherry filing a formal complaint about her feet. Tune in. Join the Indie Insider Group: ⁠⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: ⁠https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a⁠

Senior pets represent one of the biggest opportunities in independent pet retail — but only if you understand how to support them properly. In this episode of Pet Shop Girls, Carly and Sherry sit down with Carter Easler of MycoDog to discuss cognitive decline in aging dogs and the groundbreaking Senior Dog Study examining how medicinal mushrooms impact brain health. For retailers and pet professionals, this conversation goes far beyond theory. The study followed senior dogs experiencing cognitive decline and found that 81% either stabilized or improved in cognitive scoring. Sleep quality improved significantly, and overall vitality increased — powerful data points you can confidently share with customers. The episode breaks down: • How to recognize early signs of cognitive decline • How inflammation affects brain health in aging pets • Why medicinal mushrooms are gaining traction in integrative veterinary medicine • How to educate pet parents without overstepping clinical boundaries • How peer-reviewed research strengthens in-store recommendations Senior pets aren’t just a demographic — they’re an opportunity to lead with education and elevate your retail strategy. seniordogstudy.com [email protected] mycodog.com  Join the Indie Insider Group: ⁠⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠⁠ ⁠⁠⁠⁠www.2petshopgirls.com⁠⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising. Get Megaphone AI here: https://gmm.one/0b0b4fd8-bfd8-4247-b46d-791cd813f28a

Buying isn’t shopping — it’s strategy. In this episode of Pet Shop Girls, Carly and Sherry sit down with Dan Jablons, President of Retail Smart Guys, to break down what separates average buyers from highly profitable ones. With decades of experience advising independent retailers, Dan shares practical, no-fluff insights that help pet store owners optimize inventory, increase cash flow, and strengthen vendor partnerships. This conversation is especially timely for retailers heading into trade show season. From walking the floor with intention to avoiding “shiny object syndrome,” Dan explains how the best buyers prepare before they buy — and how that preparation directly impacts margins and market share. Whether you’re managing open-to-buy, trying to increase inventory turns, or simply looking to buy smarter, this episode delivers actionable strategies you can implement immediately. www.retailsmartguys.com [email protected] Join the Indie Insider Group: ⁠⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠⁠ ⁠⁠⁠www.2petshopgirls.com⁠⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Mastering the Art of Grooming Intake & Check-In Most grooming problems don’t start on the table. They start at check-in. In this episode of Pet Shop Girls, we break down the structured intake and check-in script that protects your time, your revenue, and your reputation. Whether you operate a brick-and-mortar salon or a mobile grooming van, the way you greet, confirm, and disclose sets the tone for the entire appointment. We walk through the exact step-by-step intake process that prevents misunderstandings, reduces refunds, and elevates you from service provider to professional. Join the Indie Insider Group: ⁠https://www.facebook.com/share/g/14Z5WsKrMgN/⁠ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠⁠ ⁠⁠www.2petshopgirls.com⁠⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Global Pet Expo is almost here — and in this episode, Sherry and Carly are breaking down exactly how to prepare, what to prioritize, and how to avoid common trade show mistakes. From strategic planning to self-care, this episode is your behind-the-scenes guide to making the most of one of the biggest events in the pet industry. Whether you're a seasoned buyer or attending your first major trade show, this conversation will help you walk in with confidence — and walk out with clarity. Join the Indie Insider Group: https://www.facebook.com/share/g/14Z5WsKrMgN/ Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: ⁠https://www.facebook.com/share/g/18XEvTjxMj/⁠ Join The Pet Shop Girls: Off The Record Substack Community: ⁠https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page⁠ ⁠www.2petshopgirls.com⁠  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list into one of their most valuable business assets. 💡 What You’ll Learn: How to create a consistent, value-driven email strategy Why unsubscribes aren’t the enemy (and what actually matters) The structure of a great email—from subject line to CTA Common mistakes to avoid (like being too generic or off-brand) How to track the metrics that actually move the needle Ways to repurpose content across blogs and social media Why email marketing is a long game—and why that’s a good thing Whether you're just starting your list or looking to level up, this episode will help you rethink how you show up in your customers’ inboxes. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

If you work in the pet industry and have ever thought "there has to be a better way," here's your sign. Sherry Redwine and Carly Patryluk are two independent pet shop owners who have spent decades behind the counter, and they built Pet Shop Girls for every retailer, groomer, and brand founder who needs smarter ideas and real talk from people who actually get it. Part education, part community, part occasional chaos, this is indie pet at its best. Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠⁠⁠https://linktr.ee/petshopgirls⁠⁠⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of The Pet Shop Girls, we sit down with Maria Ringo—holistic nutrition expert, pet food pioneer, and longtime advocate for independent pet retailers. Maria shares how pet pros can become trusted guides for their customers by focusing on education, empathy, and mission-driven service. From tackling nutrition myths to turning tough conversations into trust-building moments, this episode is packed with practical strategies to help retailers stand out—even in a world of online competition. Whether you're behind the counter or building your brand, Maria's wisdom will help you lead with confidence, integrity, and care. www.carna4.com Connect with the Pet Shop Girls! Find us everywhere: ⁠⁠https://linktr.ee/petshopgirls⁠⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of The Pet Shop Girls, Sherry and Carly break down the biggest trends shaping the pet care industry in 2026—and what they actually mean for your business. From shifting consumer values and the rise of natural nutrition to AI tools, nostalgia toys, and loyalty programs that work, this episode is packed with real-world insights for pet professionals. You'll learn how to stay ahead of the curve without chasing fads, and how to use emerging trends to deepen customer loyalty, enhance the in-store experience, and build long-term success. Connect with the Pet Shop Girls! Find us everywhere: ⁠https://linktr.ee/petshopgirls⁠ Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, Sherry and Carly unpack the real challenges behind promoting young team members into management roles — and why so many struggle without the right support. They explore actionable strategies to define roles, correct behavior in real time, and build confidence through feedback and clarity. Whether you're an owner, district manager, or trainer, this episode gives you the tools to coach emerging leaders into true leadership — not just title-holders. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this eye-opening episode, the Pet Shop Girls pull back the digital curtain to reveal how pet businesses can thrive on Google — not by luck, but with strategy. 🐾 📍 What We Cover: Why a Google Business Profile is your shop's digital storefront The power of SEO strategies tailored for pet brands Hacks for improving visibility: Adding geo-tagged photos Engaging authentically with customer reviews Smartly expanding your service area radius The underestimated impact of consistent posting Competitor analysis: what you can learn from your local rivals 💡 Whether you're a groomer, trainer, or boutique retailer, this episode will help you make friends with the Google algorithm — and show up where your customers are searching. Don’t let Google ghost you — go optimize your profile today! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of Pet Shop Girls, Carly and Sherry welcome integrative veterinarian Dr. Katie Kangas to explore one of the most overlooked — yet crucial — aspects of pet wellness: dental health. Dr. Katie breaks down how oral health is deeply connected to the whole body, and why inflammation in the mouth can lead to bigger issues in the heart, kidneys, liver, and beyond. You’ll learn how to spot early dental concerns, recommend safe and effective products, and guide pet parents toward better habits without judgment. ✨ What You'll Learn: How dental disease impacts full-body health Signs of oral issues that retail staff can help identify The truth about dental chews, water additives, and "dental kibble" Holistic tools that actually work — from kelp powders to probiotic support How to start empathetic, educational conversations with customers Pro tips for preparing your store for Pet Dental Month Whether you're stocking shelves or helping a nervous pet parent find answers, this episode arms you with actionable, retail-ready advice for supporting pet smiles — the holistic way. DrKatieKangas on FB & IG and website is www.drkaties.com To book a virtual consultation with her: www.intvetcare.com Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Valentine’s Day isn’t just for couples—it’s for customers who love their pets like family. In this episode, Carly and Sherry share fresh, creative ways to celebrate Valentine’s in your store, build community, and boost sales. From reverse valentining and Valentine’s Sniffaris, to Love at First Woof photo ops and curated treat bags, this episode is full of promo ideas you can run with right now. No over-the-top decor needed—just heart, humor, and a little pink tissue paper. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, Carly and Sherry unpack the hidden “LIMITS” that often hold back independent pet retailers and brands. They introduce a powerful acronym—L.I.M.I.T.S.—that identifies the six common barriers to growth in the pet industry: 🧠 L.I.M.I.T.S. Stands For: Lack of education Ignoring community Misaligned partnerships Inconsistency Transactional mindset Stagnation Whether you're a store owner, brand rep, or industry leader, this episode challenges you to reflect on which LIMITS might be holding you back—and how to break through them. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

As the year closes, Sherry and Carly sit down for a real, reflective (and slightly sassy) look back at 2025—sharing what they’re leaving behind and what they’re proudly carrying into 2026. From team growth to pricing shifts, and vendor challenges to leadership lessons, this episode is part confession, part celebration, and full of energy for the year ahead. If you’ve ever wondered how to balance business decisions with personal values—or felt pressure to grow faster than your mission allows—this one’s for you. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this feel-good episode, Sherry and Carly unwrap a list of their favorite things — from personal go-to’s to business and industry highlights. Expect laughter, heartfelt moments, and a few surprises along the way! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, we sit down with Erin Caleval to explore what it really means to be financially resilient—especially in the face of adversity. Erin shares practical insights on how financial health is tested during tough times, and why being prepared can make all the difference. Whether you're navigating cash flow concerns or long-term planning, this conversation offers grounded advice for building a solid financial foundation. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this special Pawfee Talk episode, Carly and Sherry sit down over coffee with Nancy Guinn, the passionate powerhouse behind Dog Krazy, an 8-location indie pet retail chain known for its community roots and no-nonsense leadership. Nancy shares her powerful journey from running multiple pet stores to transitioning into franchise support, all while staying fiercely loyal to her values and people. We dig deep into a recent, raw Facebook post of hers that stopped us in our tracks—it was about the unseen burdens of leadership, the hard calls business owners make behind closed doors, and the strength it takes to stay silent when others expect you to speak. This episode is for every pet pro who’s ever felt misunderstood, taken for granted, or stuck between doing what’s right and what’s easy. 🎧 What You'll Hear Why Nancy stepped away from store ownership and what that transition taught her The emotional weight of leadership no one prepares you for When silence is the most professional (and painful) move Dealing with betrayal, burnout, and boundaries in the pet industry How to stay loyal to your values, even when it costs you 🐶 About Our Guest Nancy Guinn is the founder of Dog Krazy, a beloved independent pet retail chain in Virginia. With nearly 20 years in the business, Nancy is a community-driven leader known for her fierce loyalty, high standards, and willingness to show up with honesty and heart—even when it's tough. She recently franchised all her stores and now works behind the scenes to help other pet retailers succeed. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Are your events starting to feel more like a chore than a celebration? You might be facing event fatigue—and you’re not alone. In this episode, we dive into what event fatigue looks like in the pet retail world and how it impacts both customers and your team. We explore: What event fatigue is and why it occurs Signs like declining customer engagement, staff burnout, and underperforming promotions How overloading your calendar with too many events can lead to marketing fatigue Practical insights into how to refresh your approach and bring the excitement back Whether you run a grooming salon, pet store, or daycare, this episode is your guide to recognizing and overcoming event burnout—for good. 🐾 Tune in to find smarter, more sustainable ways to keep your events impactful and energizing! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Training doesn’t have to be boring — and it definitely shouldn’t be optional. In this episode of Pet Shop Girls, Carly and Sherry dive into the art (and science) of team training for pet business owners. From micro-learning to mentoring, they explore how to keep your staff educated, empowered, and engaged — all while improving customer service and fueling long-term success. Whether you’re training new hires or building next-level knowledge for your seasoned team, this episode is packed with practical ideas to strengthen your shop from the inside out. 💡 What You'll Learn: Why continuous learning is essential for business growth The magic of micro-learning and bite-sized lessons How to tailor training to different learning styles Ideas for hands-on, engaging employee education Carly’s personal insights on nutrition and staff empowerment How to use simple tools and tech to make training stick Why investing in your team pays off at the register Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls The Foundation of Pet Nutrition Training Coursehttps://app.retailbrilliance.com/courses/269 Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of the Pet Shop Girls podcast, Carly and Sherry break down essential year-end financial strategies for pet business owners. From managing inventory and understanding tax deductions to planning promotions and protecting your margins, this episode is your survival guide for closing out the year strong and stepping into the new one with clarity. Whether you're a seasoned store owner or just getting started, you'll walk away with practical advice to help you clean up your books, cash in on smart decisions, and (finally) clock out for a well-deserved break. 💡 What You'll Learn: Why smart pet retailers meet with their CPA before December 31 The difference a good accountant and bookkeeper can make What tax deductions to track before it’s too late How inventory affects your taxes — and what to do about it Why now is the best time to plan 2026 promotions, events, and vacations Tips on updating pricing and communicating changes to customers How to leverage charitable donations and renew your licenses Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of the Pet Shop Girls Podcast, we sit down with Clayton Payne — the Pet Business Disruptor himself — to dig into the side of the industry that doesn’t always get enough airtime: distribution. With nearly 20 years of experience, Clayton brings a no-fluff perspective on what it really takes for retailers, brands, and distributors to succeed together. We get real about the challenges smaller brands face getting on shelves, why understanding consumer mindsets is the starting line for success, and how retailers can sharpen their negotiation tactics without losing relationships. We also dive into evolving market trends (spoiler: cats are stealing the spotlight) and the importance of authenticity in every corner of this business. This conversation is loaded with practical advice — whether you’re a retailer looking to gain an edge, a brand trying to break into distribution, or just curious about how the pet industry ecosystem really works. ✨ Key Takeaways Understanding consumer mindsets is non-negotiable for distribution success. Retailers shouldn’t chase trends — they should lead them. Authenticity builds customer trust that lasts. Smaller brands face steep challenges with pricing and distribution access. Distributors must stress test pricing models for viability. Strong communication and relationship-building matter more than one-off deals. Brands need a clear marketing pipeline to get into — and stay in — distribution. Premium cat products are becoming a major growth category. Negotiation works best as a collaboration, not a battle. Healthy partnerships between retailers, brands, and distributors fuel mutual success. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

The holidays are here, and let’s be honest—it’s a lot. In this episode, Sherry and Carly get real about the holiday hustle: the juggling act of running a business, being present for family, and not losing your mind in the process. We’re talking boundaries (yes, you can say no), burnout (it’s real), and why you shouldn’t feel guilty for taking care of you. Plus, how movement, good food, and strong community can be your secret weapons this season. This one's like a warm hug and a pep talk, wrapped up in tinsel. Tune in, take a breath, and remember—you’re not alone. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of the Pet Shop Girls Podcast, we’re joined by Rodney Habib — two-time New York Times bestselling author and one of the most trusted voices in pet nutrition today. We dive into the benefits of minimally processed foods, the challenges of being an indie retailer, and why community support is so essential for success in the pet industry. Rodney also shares how storytelling can be a powerful tool for education, why cultural practices shape pet health around the world, and what every pet pro should know about the evolving pet food landscape. Learn all about Rodney here!!Find him at planetpaws.ca ✨ Key Takeaways Support your local community and they’ll support you back. Variation in pet diets is key to a healthy microbiome. Minimally processed foods make a big impact on pet health. Storytelling is a powerful education tool. Indie retailers thrive when they lead with education and collaboration. 👉 Find the Pet Shop Girls Podcast wherever you love listening to podcasts, or hit the link in our bio to tune in now! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Join us in the Indie Insider Pet Professional Facebook Group: https://www.facebook.com/share/g/18XEvTjxMj/ Join The Pet Shop Girls: Off The Record Substack Community: https://substack.com/@psgofftherecord?utm_campaign=profile&utm_medium=profile-page www.2petshopgirls.com  The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, Carly and Sherry celebrate 99 episodes by unpacking retail psychology and how small pricing details make a big difference. They break down the power of the 99 effect, charm pricing, and bundling, plus how ambiance — lighting, scent, and music — can instantly influence how customers feel and buy. Takeaways: Prices ending in 9 can boost sales by up to 20%. Bundling increases perceived value. Lighting, scent, and music shape buying behavior. “Free” offers outperform discounts. Scarcity and color psychology drive urgency. Retail is both an art and a science — and mastering these small details can create big results. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of the Pet Shop Girls Podcast, Carly and Sherry sit down with retail expert Bob Negen to talk holiday season strategies that actually work. From training seasonal staff to creating signage and bundles that move product, this conversation is all about making the busiest time of year your most profitable. Bob shares insights on leveraging nostalgia, building emotional connections with customers, and running innovative promotions that stand out. We also dig into how to keep staff morale high, use social media and email effectively, and create memorable shopping experiences that keep customers coming back. Whether you’re looking for practical holiday hacks, future-focused trends like AI in retail, or just some extra inspiration to close the year strong, this episode has you covered. ✨ Key Takeaways Train and manage seasonal staff effectively. Use signage and bundling to drive bigger sales. Tap into nostalgia and emotion in holiday marketing. Keep staff morale high during peak season. Leverage social and email marketing to engage customers. Explore future trends like AI and relationship-driven retail. Create memorable shopping experiences to maximize ROI. Find Bob at:https://whizbangtraining.com/ https://www.linkedin.com/in/bobnegenretailexpert Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of the Pet Shop Girls Podcast, Sherry and Carly sit down with Dan Jablons, founder of Retail Smart Guys, to uncover practical ways pet retailers can take control of their cash flow and inventory. Dan shares how a solid purchasing plan, smart forecasting, and better customer engagement can transform your bottom line. He breaks down the common mistakes retailers make—and how to avoid them—while also offering quick, actionable steps to free up cash right away. From the power of “open-to-buy” planning to creating meaningful in-store experiences, Dan helps independent pet retailers understand how to thrive in today’s competitive market. Whether you’re struggling with overstock, looking for better buying strategies, or simply want to improve your store’s profitability, this episode is packed with insights you can put into practice immediately. www.retailsmartguys.comEmail: [email protected] Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode of Pet Shop Girls, Sherry and Carly chat with the 2 Crazy Cat Ladies about the changing face of pet retail. Together, they dive into the unique challenges of the cat food industry and why cats are taking center stage in today’s marketplace. From customer engagement strategies to innovative products that keep pet parents coming back, this conversation is full of practical tips for retailers looking to stay ahead of industry trends. Whether you run a shop, grooming salon, or pet service business, this episode will inspire you to give your cat section a serious makeover. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Sherry and Carly are busting some of the biggest myths in pet nutrition—the ones that not only confuse pet parents but can actually hurt your sales as an independent pet retailer. From the grain-free debate to raw food “scaries,” kibble misconceptions, supplements, and even prescription diets, the girls break it all down with honesty, humor, and plenty of real-world stories from behind the counter. You’ll hear how to tackle these tough conversations in a way that builds trust, educates your customers, and keeps the vets in the loop—without stepping on toes. By the end, you’ll feel more confident helping pet parents cut through the noise and make choices that truly support their pets’ health. Because at the end of the day, knowledge isn’t just power—it’s profit. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

This week, Sherry and Carly spin a whimsical fairy tale to unpack the very real relationship between pet store owners and sales reps. 🐾✨ From miscommunications to magical partnerships, they dive into what makes this dynamic sometimes tricky—but oh-so-important—for success in the pet industry. You’ll hear tips for reps on how to better serve their stores, advice for shop owners on how to collaborate (without pulling your hair out), and insights on how trust, respect, and a little empathy can turn business transactions into lasting partnerships. It’s storytime with a purpose—because when store owners and reps work together, everybody wins (especially the pets!). Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed This episode includes paid advertising.

In this special episode of the Pet Shop Girls Podcast, Sherry and Carly take you straight to the buzzing show floor of SuperZoo, the pet industry’s biggest trade show. 🎤🐾 They sit down with a variety of brands and pet professionals to uncover fresh insights into where the industry is headed, how to position and sell unique products, and the biggest lessons learned from years of experience. From innovative ideas to practical strategies, this episode is a highlight reel of the voices shaping the future of pet retail. Whether you’re a store owner, groomer, or supplier, you’ll walk away with actionable takeaways and a renewed sense of what’s possible in this fast-evolving industry. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed This episode includes paid advertising.

In this episode of The Pet Shop Girls podcast, Carly and Sherry dive into Neighborhood Pet Store Day — a growing nationwide event that gives independent retailers the spotlight. While big box stores chase Black Friday discounts, indie shops are proving they can win with community, creativity, and customer connection. The Pet Shop Girls share real-world strategies to make the most of this special day, from planning irresistible promotions to collaborating with local businesses. They emphasize why experience matters more than markdowns, and how indie stores can turn Neighborhood Pet Store Day into their own version of Black Friday — with better results and happier customers. The episode also marks the launch of their new Substack community, The Pet Shop Girls: Off the Record — where indie pet pros can access exclusive resources, industry playbooks, and candid behind-the-scenes insights. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

In this episode, Carly and Sherry unpack what’s really shifting in the pet industry as we move through 2025. They cover: How Gen Z is changing the way we sell (and what they expect in return) The latest trends in pet nutrition—and what’s actually moving off shelves Why supplements aren’t a bonus anymore—they’re becoming a baseline The luxury pet space is booming—are you cashing in? The cat is out of the bag: feline ownership is up, and they’re finally getting their retail moment Plus, the treat and toy slowdown: what’s happening and how to pivot It's a no-fluff convo about where we're headed, what’s working, and how pet pros can stay ahead. Whether you're on the sales floor or behind the scenes, this episode will give you the insights (and edge) to thrive in the new landscape. Retail is changing. Let’s evolve with it.Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Season 2 is here...and we’re kicking it off live from the Artvark Pet Products booth at SUPERZOO! Join us as we spill on the hottest launches from the New Product Showcase, the coolest finds on the show floor, and the game-changing ideas you need to know. We’re also sharing our top travel hacks and insider tips for making the most out of any trade show. Buckle up....Season 2 starts with a bang! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

What happens when good promos go bad? In this episode, we're sharing our biggest tips for running smooth and profitable sales and promotions at your store. We have learned some hard lessons and we hope by sharing them here, you can learn from us without having to make those same mistakes yourself! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Ready to level up your advertising and promotions? This week, the Pet Shop Girls are sharing their real-world experiences - both successes and failures - when it comes to advertising tactics (including TV commercials, social media, SEO, and more). Listen in for actionable advice on affordable, effective ways to attract new customers and keep your business top-of-mind, even during slow periods. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

It's almost time for SUPERZOO, and we want to help you be prepared to make the most out of this incredible show. This week, we are sharing all kinds of tips including where to stay, using the app, navigating all the vendors without getting overwhelmed, what to pack and what to wear, and so much more.  Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

🎉🐾 Celebrate with us as we hit a milestone! 🐾🎉  They're going big with "30 Events in 30 Minutes" — packed with creative and inspiring event ideas for every Pet Pro. From fun community gatherings to unique in-store promotions, they've got something for everyone. And because they love to overdeliver, they've thrown in a few extra ideas just for you! Yes, they might have run a tad over 30 minutes, but trust us, every minute is pure gold!  Don’t miss out on this treasure trove of ideas. Tune in and start planning your next amazing event! Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

This week, we're discussing the importance of having customer-friendly policies. From our own personal experiences with unfriendly policies like credit card surcharges, restrictive returns, and hidden fees, to the value of transparent communication, flexible payment options, and an overall positive shopping experience to build customer loyalty, we hope this episode encourages you to eliminate any unfriendly policies and focus on creating a welcoming environment for your customers. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Over the next few weeks, we are excited to introduce our first mini-series of the Pet Shop Girls Podcast, all about Legendary Leadership. In this first episode of the Legendary Leadership Series, Richard Phillips joins us to talk about performance reviews and evaluations, leadership styles, and employee engagement.  Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

You've heard us talk about how much we love ChatGPT and leveraging AI in our businesses in previous episodes, and we are so excited to dig deeper into these topics in today's episode. Alongside our guest, we are sharing insights about leveraging various AI tools (including ChatGPT) to streamline administrative tasks, generate ideas, and optimize time efficiency.  Our guest this week is Josh Stewart-Van Dusen, CEO of Tandem X Visuals and Instant Media Hub. Both of these companies are cutting-edge and leading the charge when it comes to leveraging tech and AI for visual production and media management.  Free Download: https://www.houseofpawspetpro.com/p/ultimate/ Connect with Josh: [email protected] https://www.instagram.com/stewartvandusen/ https://www.instantmediahub.com/ https://tandemxvisuals.com/ https://x.com/joshstewartvand Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Responding to reviews is crucial for maintaining a positive reputation. In today's episode, we are sharing all our best tips and best practices for acknowledging both positive and negative reviews, addressing concerns in a professional manner, and using reviews as an opportunity to improve business practices.  Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Planning events for your retail store can be overwhelming, but they are super valuable. When you do it right, events can help you build community and create raving fans. In this week's episode, we are breaking down the ins and outs of planning and executing exceptional events.  Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.

Today's guest is Bob Negen, a seasoned expert in retail management and customer experience. Bob is the co-founder of Whizbang Retail Training, a company dedicated to helping independent retailers thrive in today's competitive market. If you haven't heard of Whizbang, you need to check it out. In this episode, we are thrilled to discuss several ideas to have a super summer, focusing on strategies for pet retailers to maximize this vibrant season. If you're a pet store owner looking for fresh ideas to attract more customers, you're in for a treat. Connect with Whizbang: https://whizbangtraining.com/ Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed. This episode includes paid advertising.