PODCAST · kids
Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros
by The Pet Shop Girls
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that'
Episodes
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Episode 146: The 15-Minute Fix: Small Moves, Better Business
Running an independent pet store can feel like one giant to-do list. Pricing, inventory, training, merchandising, customer retention — there is always something that needs attention. In this episode, Sherry and Carly talk about why constant discounting is a race to the bottom and why independents...
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Episode 145: The Pet Professional's Role in Preventative Health with Dr. Judy Morgan
Independent pet professionals often see pets and speak with their owners far more frequently than a veterinarian does. That gives retailers, groomers, daycare teams, and other pet professionals a unique opportunity to notice changes early, ask better questions, and help pet parents make more...
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Episode 144: Stop Treating Neighborhood Pet Store Day Like a Sale
Neighborhood Pet Store Day is coming September 26—but is your store treating it like another sale or turning it into something customers will actually remember? In this episode of Pet Shop Girls, Sherry and Carly talk about how independent pet retailers can turn Neighborhood Pet Store Day into a...
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Episode 143: The 5 biggest mistakes independent retailers make--A Discussion with B.C. Henschen
Independent pet retailers face constant pressure to carry more products, chase trends, satisfy sales reps, and compete with larger chains. But according to longtime pet industry veteran BC Henschen, sometimes the smartest move is knowing what not to do. In this episode of Pet Shop Girls, BC…
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Episode 142: Pet Shop Girls on Tour: Live at SUPERZOO
The Pet Shop Girls are taking the podcast on the road—and this time, we’re coming to you live from SUPERZOO! In this episode, Sherry and Carly recorded live from the ArtVark Pet Products booth right on the show floor, talking about what they’re seeing, hearing, and loving at one of the pet...
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Episode 141: If Nothing Changes, Nothing Changes
Every business owner wants better results—but better results require a better business owner. In this episode, Sherry and Carly discuss why growth isn't about finding more information. It's about taking action on what you already know. They share lessons from their own businesses, the…
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Episode 140: Beyond the Booth—The Real ROI of Trade Shows
Most independent retailers think the value of a trade show is measured by the deals they bring home. We disagree. The biggest return on investment isn't the discounts—it's the relationships you build, the ideas that challenge you, and the inspiration that helps your business grow. In this…
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Episode 139: Summer Mini Marathon - Giphy
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 138: Summer Mini Marathon - Megaphone
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 137: Summer Mini Marathon - Arvin
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 136: Summer Mini Marathon - Claude
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 135: Summer Mini Marathon - Printful
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 134: Summer Mini Marathon - Capcut
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 133: Summer Mini Marathon - Linktree
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 132: Summer Mini Marathon - Notion
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 131: Summer Mini Marathon - Sanebox
Running a business can feel overwhelming. Too many ideas, too many tools, and not enough time to make it all work. This summer, we’re breaking down the tools that actually help us run and grow our business without burning out. Welcome to the Smart Tech Summer Mini Series. Each short episode…
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Episode 130: The Great AI Debate
In this episode, Carly and Sherry dive into the rapidly evolving world of artificial intelligence—breaking down what it actually means for small business owners, creative industries, and everyday life. From efficiency and innovation to ethical concerns and misinformation, this conversation…
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Episode 129: Winning at SUPERZOO: An Interview with Mike Karsting of the WPA
In this episode of Pet Shop Girls, we sit down with Mike Karsting, Senior Vice President of the World Pet Association (WPA), to talk about how independent pet retailers can make the most of their time at SUPERZOO. Mike shares insight into how the show has evolved, what current trends retailers...
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Episode 128: 3-Part Recruit & Retain Series Part 3 Disciplinary Process
In this episode, Carly and Sherry break down how to handle employee discipline the right way—without emotion, without avoidance, and without damaging your culture. This isn’t about punishment. It’s about coaching, clarity, and protecting the standards of your business. If you’ve ever struggled…
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Episode 127: 3-Part Recruit & Retain Series Part 2 Retaining Rockstars
You found your diamond—now how do you keep them? In this episode, we’re talking about the real cost of turnover and what actually makes great retail employees stay. Spoiler: it’s not just money. We cover how to build loyalty from day one, why the first 90 days matter, how to make your team feel...
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Episode 126: 3-Part Recruit & Retain Series Part 1 Recruiting Rockstars
Hiring the right people can make or break your pet business. In this episode, Carly and Sherry dive into what it really takes to recruit and retain rock star employees in the pet industry. From writing better job posts to spotting red flags early, they share the systems and strategies that help...
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Episode 125: Pawfee Talk: Saying the Quiet Part Out Loud with Sam Albright
In this episode, Carly and Sherry sit down with Samm Albright of Whisker and Bone for a real, funny, and refreshingly honest conversation about what it takes to build a pet business with personality, conviction, and community at the center. Samm shares her journey from working in a pet store to...
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Episode 124: Mobile Grooming: Smart Expansion or Risky Trend?
The mobile grooming industry is booming. Vans are multiplying, waitlists are growing, and premium pricing seems to be sticking — even in a shifting economy. But as more mobile units hit the road, an important question emerges: Is mobile grooming a smart long-term expansion strategy… or are we...
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Episode 123: Your Brand is Not Your Logo
In this episode, Carly and Sherry talk about what branding really means — and why it goes so much deeper than your logo. Your brand is not just a graphic or a color palette. It is the feeling people get when they walk into your store, visit your website, see your social media, or interact with…
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Episode 122: Live Global Pet Expo 2026 Recap — Sherry's in Orlando, Carly's in Her Pajamas, and We Have Thoughts
Sherry survived the hotel chaos, walked approximately one million steps, and lived to tell the tale. Carly participated from the comfort of home in what we are calling a very strategic division of labor. Together they unpack everything from the slower-than-expected show floor (spoiler: the best...
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Episode 121: The Senior Shift: Smarter Support for Aging Pets
Senior pets represent one of the biggest opportunities in independent pet retail — but only if you understand how to support them properly. In this episode of Pet Shop Girls, Carly and Sherry sit down with Carter Easler of MycoDog to discuss cognitive decline in aging dogs and the groundbreaking...
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Episode 120: The Best Buyers Do These 5 Things: An Interview with Dan Jablons
Buying isn’t shopping — it’s strategy. In this episode of Pet Shop Girls, Carly and Sherry sit down with Dan Jablons, President of Retail Smart Guys, to break down what separates average buyers from highly profitable ones. With decades of experience advising independent retailers, Dan shares...
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Episode 119: The Step Most Groomers Skip — And Pay for Later
Mastering the Art of Grooming Intake & Check-In Most grooming problems don’t start on the table. They start at check-in. In this episode of Pet Shop Girls, we break down the structured intake and check-in script that protects your time, your revenue, and your reputation. Whether you operate a...
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Episode 118: Gettin' Ready for Global
Global Pet Expo is almost here — and in this episode, Sherry and Carly are breaking down exactly how to prepare, what to prioritize, and how to avoid common trade show mistakes. From strategic planning to self-care, this episode is your behind-the-scenes guide to making the most of one of the...
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Episode 117: How to Build a Revenue Engine With Weekly Emails
In this episode, the Pet Shop Girls dive into email marketing as a powerful tool for revenue generation and customer engagement. From busting myths about unsubscribes to sharing real-world strategies, this conversation is packed with practical tips to help indie retailers turn their email list…
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Welcome to the Pet Shop Girls Podcast (New to the pod? Start here!)
If you work in the pet industry and have ever thought "there has to be a better way," here's your sign. Sherry Redwine and Carly Patryluk are two independent pet shop owners who have spent decades behind the counter, and they built Pet Shop Girls for every retailer, groomer, and brand founder who...
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Episode 116: How to Be Your Customer's Hero: An Interview with Maria Ringo
In this episode of The Pet Shop Girls, we sit down with Maria Ringo—holistic nutrition expert, pet food pioneer, and longtime advocate for independent pet retailers. Maria shares how pet pros can become trusted guides for their customers by focusing on education, empathy, and mission-driven...
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Episode 115: Trendspotting 2026: What’s Hot, What’s Not
In this episode of The Pet Shop Girls, Sherry and Carly break down the biggest trends shaping the pet care industry in 2026—and what they actually mean for your business. From shifting consumer values and the rise of natural nutrition to AI tools, nostalgia toys, and loyalty programs that work,...
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Episode 114: Coaching Young Managers to Actually Succeed: The Leadership System
In this episode, Sherry and Carly unpack the real challenges behind promoting young team members into management roles — and why so many struggle without the right support. They explore actionable strategies to define roles, correct behavior in real time, and build confidence through feedback and...
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Episode 113: Google Doesn't Hate You, It Just Doesn't Know You Yet
In this eye-opening episode, the Pet Shop Girls pull back the digital curtain to reveal how pet businesses can thrive on Google — not by luck, but with strategy. 🐾 📍 What We Cover: Why a Google Business Profile is your shop's digital storefront The power of SEO strategies tailored for pet…
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Episode 112: Smile Smarter — Holistic Dental Hacks for Retail Pros (with Dr. Katie Kangas)
In this episode of Pet Shop Girls, Carly and Sherry welcome integrative veterinarian Dr. Katie Kangas to explore one of the most overlooked — yet crucial — aspects of pet wellness: dental health. Dr. Katie breaks down how oral health is deeply connected to the whole body, and why inflammation in...
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Episode 111: Viva Las Valentine’s: Pet-Centric Ideas for the Sweetest Season
Valentine’s Day isn’t just for couples—it’s for customers who love their pets like family. In this episode, Carly and Sherry share fresh, creative ways to celebrate Valentine’s in your store, build community, and boost sales. From reverse valentining and Valentine’s Sniffaris, to Love at First…
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Episode 110: The Limits That Hold Back Pet Stores & Brands
In this episode, Carly and Sherry unpack the hidden “LIMITS” that often hold back independent pet retailers and brands. They introduce a powerful acronym—L.I.M.I.T.S.—that identifies the six common barriers to growth in the pet industry: 🧠 L.I.M.I.T.S. Stands For: Lack of education Ignoring...
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Episode 109: Good Riddance and Great Energy for 2026
As the year closes, Sherry and Carly sit down for a real, reflective (and slightly sassy) look back at 2025—sharing what they’re leaving behind and what they’re proudly carrying into 2026. From team growth to pricing shifts, and vendor challenges to leadership lessons, this episode is part...
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Episode 108: These Are a Few of Our Favorite Things
In this feel-good episode, Sherry and Carly unwrap a list of their favorite things — from personal go-to’s to business and industry highlights. Expect laughter, heartfelt moments, and a few surprises along the way! Connect with the Pet Shop Girls! Find us anywhere you like to connect!…
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Episode 107: Finesse Your Finances with Erin Caleval
In this episode, we sit down with Erin Caleval to explore what it really means to be financially resilient—especially in the face of adversity. Erin shares practical insights on how financial health is tested during tough times, and why being prepared can make all the difference. Whether you're...
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Episode 106: Trust, Betrayal & Business: Pawfee Talk with Nancy Guinn
In this special Pawfee Talk episode, Carly and Sherry sit down over coffee with Nancy Guinn, the passionate powerhouse behind Dog Krazy, an 8-location indie pet retail chain known for its community roots and no-nonsense leadership. Nancy shares her powerful journey from running multiple pet…
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Episode 105: Event Fatigue for Pet Pros & Customers
Are your events starting to feel more like a chore than a celebration? You might be facing event fatigue—and you’re not alone. In this episode, we dive into what event fatigue looks like in the pet retail world and how it impacts both customers and your team. We explore: What event fatigue is and...
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Episode 104: 50 Ways to Train Your Team
Training doesn’t have to be boring — and it definitely shouldn’t be optional. In this episode of Pet Shop Girls, Carly and Sherry dive into the art (and science) of team training for pet business owners. From micro-learning to mentoring, they explore how to keep your staff educated, empowered…
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Episode 103: Clean Up, Cash In, and Clock Out: Year-End Pet Biz Survival Guide
In this episode of the Pet Shop Girls podcast, Carly and Sherry break down essential year-end financial strategies for pet business owners. From managing inventory and understanding tax deductions to planning promotions and protecting your margins, this episode is your survival guide for closing...
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Episode 102: Distribution Playbook: Secrets for Retailers and Brands
In this episode of the Pet Shop Girls Podcast, we sit down with Clayton Payne — the Pet Business Disruptor himself — to dig into the side of the industry that doesn’t always get enough airtime: distribution. With nearly 20 years of experience, Clayton brings a no-fluff perspective on what it…
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Episode 101: Holiday Hoopla with Sherry & Carly: Pause, Breathe, Repeat
The holidays are here, and let’s be honest—it’s a lot. In this episode, Sherry and Carly get real about the holiday hustle: the juggling act of running a business, being present for family, and not losing your mind in the process. We’re talking boundaries (yes, you can say no), burnout (it’s…
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Episode 100 - Beyond the Sale: Rodney Habib on Turning Nutrition Into Your Indie Advantage
In this episode of the Pet Shop Girls Podcast, we’re joined by Rodney Habib — two-time New York Times bestselling author and one of the most trusted voices in pet nutrition today. We dive into the benefits of minimally processed foods, the challenges of being an indie retailer, and why community...
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Episode 99 - The 99 Effect: Indie Retail Psychology Hacks You Can Use Today
In this episode, Carly and Sherry celebrate 99 episodes by unpacking retail psychology and how small pricing details make a big difference. They break down the power of the 99 effect, charm pricing, and bundling, plus how ambiance — lighting, scent, and music — can instantly influence how…
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Episode 98 - Last Minute Holiday Hacks with Bob Negen
In this episode of the Pet Shop Girls Podcast, Carly and Sherry sit down with retail expert Bob Negen to talk holiday season strategies that actually work. From training seasonal staff to creating signage and bundles that move product, this conversation is all about making the busiest time of…
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ABOUT THIS SHOW
Welcome to The Pet Shop Girls. This show is for independent pet pros who want to learn about cool ideas to help their businesses make more money. Each week, hosts Carly and Sherry are sharing tips about marketing, growing and managing a team, how to avoid common mistakes, up-and-coming trends in the pet industry, and so much more.Sherry, from Odyssey Pets in Dallas, Texas, has been in the industry for 20 years. She has experience in everything from aquatics, to grooming, to boarding, and even retail and has expanded her business to over 10,000 square feet.And you may know Carly, of House of Paws in Regina, Saskatchewan, from TikTok, where she's amassed over 150,000 followers marketing her pet boutique. She built her business in the midst of the global pandemic, and has found a ton of creative ways to scale her business and engage with her local community.Running a pet business can be lonely, but you don't have to do this alone. Join the Pet Shop Girls each week for the podcast that'
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The Pet Shop Girls
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