Episode 17: What Is An Advertorial & Why You Should Avoid It While Building A Brand

from Ummm, No! That's Not How It Works · host Dr. Cheryl Robinson & Tara Ackaway

Everyone with a product or service wants to be featured in a top tier media outlet like Good Morning America or New York Times. Some people resort to advertorials, which is becoming more popular in the media landscape as competition grows. Advertorials are paid articles in publication and cost thousands of dollars. However, not all are legit - many are scams. In this episode, we discuss what an advertorial is and why you should avoid it as you build out your brand.

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This episode is 24 minutes long.

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This episode was published on March 23, 2021.

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