Episode 17 - What makes Peloton great?

Episode Notes0.00 - 0.21: An introduction to the podcast.0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!33.53 - 34.19: Outro.External links referenced:Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HEREThe terrible Peloton ad. CLICK HEREThe psychology of leaderboards. CLICK HERETechcrunch article on Peloton. CLICK HEREPlayStation 5 London underground activation. CLICK HEREBrands having fun with disputed claim notices on Twitter. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE