Episode 170: How Much Content Do I Give Away For Free?

One night last week after I’d gotten the girls to bed and washed the 350 dishes piled beside the sink (why did I decide to make a dinner requiring like 6 different bowls when Mike was out of town and it was just me and the girls - and they ate virtually nothing, I might add?), I put my sweats on and cozied up by myself in the basement to do something I’ve never done before: Record a solo episode of The Kate & Mike Show! Despite having spoken on stages in front of thousands and showing up lots on camera live and recorded, I was surprised to find that I was pretty nervous. I get the following question all the time: How much content do I give away for free? In the information marketing world when we’re giving away free content that will eventually lead to people paying us for more content, I can see how it could be confusing. In my first ever solo episode of The Kate & Mike Show, I let you in on: • The 3 reasons we made the bold (and risky) choice to give the Core Lessons of our newest program, Make Time for Business, away for free • How we do the dance between strategy and intuition • Why holding your content back out of fear that giving it for free will mean people won’t buy is preventing you from making the kind of money you want • 3 ways to unlock a flood of new content ideas, so you never wonder what you should talk about next Please be gentle with me. It was so weird to record without Mike! Hats off to people who do solo shows every single week! Once you listen, I’d love to hear from you in the comments or on Instagram with your insights and any follow-up questions. As always, thanks for listening. :) You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected]. Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.