Episode 177: How to Welcome, Walk, and Wow Every New Dono...

Q: How long is this episode of Million Dollar Nonprofit?

This episode is 5 minutes long.

Q: When was this Million Dollar Nonprofit episode published?

This episode was published on September 20, 2025.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Most nonprofits blow it with new donors. A receipt. A generic thank you. Then silence. That’s not onboarding—that’s ghosting. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build the Ultimate New Donor Onboarding Sequence, powered by AI.You’ll learn the Welcome. Walk. Wow. framework:Welcome – Celebrate donors immediately with a warm, personalized thank-you.Walk – Guide them through a 4-week journey: impact story, vision, community invite, and monthly giving.Wow – Delight them with something unexpected, like a spotlight, video, or AI-generated thank-you.Tom breaks down prompts you can use with ChatGPT, automation maps for platforms like GoHighLevel, DonorBooks, and ConvertKit, plus a real example where a nonprofit doubled second gifts and boosted monthly giving by 27% in just 90 days.If you want donors to feel celebrated, connected, and proud from day one, this episode is your playbook.Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday

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