Episode 179 / Duarte Garrido / Coca-Cola HBC / Head of Social Media

For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core values to appeal to new consumers and profits will follow. Listen to Duarte's top marketing tips, why he loves learning from podcasts, and how he sees value-driven marketing develop into the future of the industry.