Episode #18 - Charlotte Ellis Maldari - Getting The Clients To Come To You (Expert)

Charlotte Ellis Maldari has spent nearly 20 years helping leading creative businesses find their ideal clients and build lasting authority. Charlotte believes you should establish yourself as the authority in your field, and then automate your outreach—so clients come to you, ready to invest. Charlotte and I met nearly a year ago through a group programme with Gemma Gilbert and I was fascinated about what she was offering. Charlotte has sales and marketing in her bones and in this episode we have a rich and informative conversation that will help anyone who is ready to go in their business and ready to reach a wider audience. Her reflections and analogies such as 'teach a man to fish' and the importance of not labeling ourselves as one thing or another really resonated with me. We discuss marketing, sales, brand and building a business that works for you as a busy parent and Mum.   To find out and connect with Jo: Business coaching and mentoring for Doctors | Jo-Watkins From 'Stethoscope to Start up' free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration. Free Starter Kit: The Digital Doctor Startup   Charlotte is active on Linkedin and her profile is https://www.linkedin.com/in/charlotteellismaldari/ Sign up for her FREE TRAINING: 3 Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling https://www.kaffeen.club/bonus Fathom - three months of premium for free with this link: https://fathom.video/invite/NTmAZA Sales Navigator: https://business.linkedin.com/en-gb/sales-solutions