Episode 18 - Don't Just Sit There. Develop A Digital Marketing Strategy

Does your type of business need to have a digital presence and be active online? If so, how do you go about setting up your social media accounts? In this digital age, you can chose not to go digital with your marketing and run the risk of your business getting left behind and ultimately, closing shop.  On the other hand, if you're able to develop a strong digital marketing strategy that generates engagement with your buyer personas, then there will be more likelihood for your business to achieve long-term success. So, if you've been asking yourself if you should be going live, creating a YouTube video series, posting on LinkedIn, or writing a blog post, then the answer is likely a big qualified "Yes." Qualified because you should be doing any of these things just to do them. You should do them if you've done your research, gathered data and developed a digital marketing strategy and these things are a part of that strategy. In this Episode: Why developing a digital marketing strategy is a must How to develop content based on clients' frequently asked questions How creating awareness first is key to engagement in various social media platforms How to choose which social media platforms to use based on your business needs and company profile How to start by looking at your current digital marketing strategy if you have one in place and who's in charge of the implementation The importance of having high quality content that will be most valuable for your target audience How the quality engagement you get on your social accounts is more significant than huge number of likes The kind of content you should share on your social media accounts that give your audience value How advertising is necessary in this digital age How to set up proper timing and a digital marketing budget How a marketing strategy can lead to a stronger presence and engagement online A digital way of getting your ROI or return on investment How your digital marketing strategy needs to be detailed and specific How your S.M.A.R.T marketing goals are an integral part of your digital marketing strategy How a digital marketing strategy will help you get more likes, comments, shares, and other engagement responses from your target audience