Skip to content
Episode 18 - Mobile Apps Analytics and Testing episode artwork

Apr 23, 2017 21 min

Episode 18 - Mobile Apps Analytics and Testing

from Happiness Matters Podcast

The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across many platforms. This presents unique challenges, but it also opens up new opportunities for data-driven optimization. Learn from Brad Gagne which actions are critical and what you should do first, then next. Brad, VP of Analytics for POSSIBLE Mobile, is a new colleague of Jeff's, who has joined the leading app-building company as a strategist.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Episode 18 - Mobile Apps Analytics and Testing

0:00 21:31

No transcript yet.

Requests help us decide what to transcribe next.

Frequently asked questions

How long is this episode of Happiness Matters Podcast?

This episode is 21 minutes long.

When was this Happiness Matters Podcast episode published?

This episode was published on April 23, 2017.

Can I download this Happiness Matters Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.