Happiness Matters Podcast
by Jeff Hasen
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Episodes
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Episode 35 - What The First 10 Years of The App Store Tells Us About The Next 10
No one, including those at Apple who created it, expected the App Store to become so robust and important in the lives of mobile users. POSSIBLE Mobile CEO Ben Reubenstein had one of the first 300 apps in the store and now leads a company working on some of the most popular apps, including ones...
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Episode 34: Being Relevant To Customers Around The Block & Across The Globe
The hospitality industry still needs to put heads in beds, but how it goes about it has changed dramatically in the mobile era. Jason Craig, Director of Mobile Applications for International Hotels Group (IHG), shares ways to cater to varying customers and locales, and to build business. The...
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Episode 33: For Gen Z, Mobile Is The New Primetime
Gen Z'ers were born with a pacifier in one hand and mobile device in the other. Their media consumption is different in terms of day part, device, and source. But they aren't unreachable. Lessons on how to market to Gen Z are in this quick-hitting episode.
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Episode 32 - Giving A Voice To Your Brand
Just when we had this online and mobile thing nailed - yeah, right -- up came voice. Amazon has most driven this innovation and Dave Isbitski, the company's chief evangelist for Alexa and Echo, has taught tens of thousands. In this episode, Dave shares actionable steps to take for you to give…
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Episode 31 - Updating An Outdated Playbook With Today's Stats and Insights
Little irks me more than seeing someone refer to stats around mobile that are six months old or older. The practice is faulty and the individual is lazy. In this episode, consumer expert Lee Rainie makes us smart with the latest findings from the Pew Research Center. A listen will arm you to…
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Episode 30 - Are We Past The Point of Making Excuses?
A leading Google voice recently wrote a piece suggesting that now is the time to stop making excuses for mobile marketing failures or standing in place. I'll argue that the time was in 2013. Whatever. Where are we with mobile today and how can we use the answer to our advantage? The episode...
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Episode 29 - Buying Into The Need To Listen To Your Customers
In a world upended by new technology and consumer behavior, it's still wise to rely on customer data and doing what has been successful for marketers for decades. Bruce Hershey, VP of Marketing at Tailored Brands, knows his customers at Men's Wearhouse and Jos A Bank like his job depends on it.…
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Episode 28 - Bank On An Evolving Mobile User
Customers used to turn to desktops to accomplish more complicated banking chores. Now they insist on using their mobile devices. Fazir Ali, SVP, Digital Strategy, Product Management & Innovation for KeyBank, teaches us how to identify consumer needs and to meet and exceed them.
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Episode 27: From Why Mobile To Where Within The Customer Journey
The "Year of Mobile" proclamations have finally ended. There is no doubt that mobile has become an increasingly important part of the marketing mix. But we have more work to do. Gartner's Noah Elkin returns in part 2 of my interview with actions to take to run more sophisticated mobile programs...
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Episode 26: The 2018 Musts In Developing A Retail Selling Strategy
Retail expert Ryan Craver returns to give us specific actions to take to sell more stuff in 2018. By all means, strengthen your app and web efforts, but also look for complementary efforts to go where many of your customers and prospects spend significant time.
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Episode 25 - Whoa Means No For Many CES Products
Urine-testing toilets? Joe and Joanne Average don't even want you to know what's in their refrigerator. A look at what was on display at CES and what your customers and prospects are likely to say about them. Plus, actions to take to avoid chasing shiny objects.
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Episode 24 - Mobile Advanced But 2017 Was A Year For Baby Steps In Personalization
Mobile became more important to marketers. That's the good news. But while marketers broadly agree that one-to-one communications with customers and prospects has nothing but upside, most are in the crawl stage which undoubtedly is adversely affecting their business outcomes. Gartner's Noah Elkin...
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Episode 23 -- Making Sense of The Blur That Was The Holiday Shopping Season
We all planned (OK, some of us planned) for the 2017 holiday shopping season. How did we do and what, pun intended, was left on the table? In Part 1 of a two-parter, retail industry expert Ryan Craver, a key voice in The Art of Mobile Persuasion book, gives us his insights and actionable advice.
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Episode 22 - Great Apps Are Magical, But Magic Doesn't Produce Them
Danielle Reubenstein, the POSSIBLE Mobile executive creative director, shares 10 years of app-making learnings. Here's a preview -- you'll be more successful pulling a rabbit out of a hat than attempting to build an app without strategy, teamwork, and an eye on business goals.
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Episode 21 - Acknowledging That You Need A Digital Transformation Is Only Step One
Whether you or your business - or both -- need a digital transformation is important to recognize, but then what? Last year's transformation playbook isn't the same as this years with the advances in augmented reality, AI, chatbots, voice, and more. Every day, Microsoft's Doug Gould helps people...
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Episode 20 - Mobile's First 10 Years Provide Springboard To What's to Come
In the 10 years of the modern mobile era, apps that Ben Reubenstein and his team have built have been downloaded more than 100 million times. We went back to the POSSIBLE Mobile CEO to ask what changes are coming in decade two. Hint - while it's about scale, it is also about one-to-one connections.
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Episode 19 - Betting Some of Your Chips On Mobile Marketing
Frito-Lay North America Senior Director of Marketing Bart LaCount says that technology has changed how people purchase products and interact with each other. In this episode, he provides lessons for all marketers and encourages us to be curious and innovative and to take an audience first…
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Episode 18 - Mobile Apps Analytics and Testing
The proliferation of mobile applications has spawned a new approach to digital analytics and user testing. Where previously these disciplines focused on behavior and user data within a large screen web browser, mobile applications live outside the browser and come in various screen sizes across...
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Episode 17 - A Journalist's View of What's Really Going On With Mobile
By the time you've listened to this episode, Colin Gibbs of FierceWireless will have been pitched four more stories, including three with shiny objects and no there-there. Listen to the editor and longtime mobile observer tell us how mobile consumers want to act with brands. And discover…
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Episode 16 - The One Thing We Should Do To Raise Our Mobile Maturity
Ten years into the "it's on" mobile era - think the introduction of the smartphone -- marketers are still grappling with the changes in consumer behavior. Gartner's Noah Elkin has counseled brands since the beginning. In this episode, he shares the one thing that marketers must do to advance and...
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Episode 15 - What's Old Is New - The Return of the Feature Phone
In a world of megapixels, 5G speed, and a smartphone in nearly every hand, who would've predicted that the buzz at the recent Mobile World Congress show centered on a Nokia device that is more dumb than smart? What's up there? We asked Scott Smith, director of digital and mobile solutions at…
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Episode 14 - Don't Buy The Hype About Brick & Mortar Retail's Demise
Retail is the most fascinating industry when it comes to changes brought by mobile use and new channels. But Simon, the world's largest real estate company, still sees nearly three billion annual shopper visits. Patrick Flanagan, VP of Digital Marketing & Strategy, says that mobile actually works...
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Episode 13 - Time To Drop The Word Mobile Before Mobile Marketing?
First, we had neither understanding nor budget for mobile. Then a device ended up in every hand and brands had no choice but to learn how to market through mobile phones. SapientRazorfish's Jeremy Lockhorn, hardly the king of hype, sees 2017 as the year that what we all do is just called…
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Episode 12 - More Fumbles From Brands on Super Bowl Telecast
Monday morning quarterbacking is mostly around the Falcons' foolish abandonment of the running game in the fourth quarter, leading to more Patriots history. Jeff focuses instead on the spots run and opportunities missed to engage with more than 100 million viewers who had mobile phone in hand.
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Episode 11 - Real Opportunities Despite Emergence of Fake News
The quick reaction would be for advertisers to stay away from news given the proliferation of fake news and the shifting consumption patterns of consumers. But local news is still desired and there are brand opportunities amidst the shifting sands. NewsON CEO Louis Gump, a pioneer who led…
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Episode 10 - Separating The Smart From The Dumb During The Holidays and CES
A wrap-up of the holiday season and mobile, and a look at what was smart and not at CES is included in this first episode of 2017. Why wasn't there more personalization? How many of the 20,000 products at CES were "innovative" or "revolutionary"? Why is it so important to not chase shiny objects?...
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Episode 9 - Publishing In the Times of Fake News and Migrated Eyes
As if the publishing business hasn't had enough to tackle, we can now throw in fake news and major shifts in viewing patterns. 30-year publishing vet Ned Newhouse says that advertisers and CMOs need to do better. And he offers concrete ways for things to change in 2017
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Episode 8 - You Built An App, But They Did Not Come. Now What?
Many brands raced to get to the app stores, but they didn’t build appealing apps. Now what? In this episode, Possible Mobile’s CEO Ben Reubenstein shares insights into how he and his team have paired with JetBlue, the PGA Tour, and others to create compelling, relevant and useful app experiences....
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Episode 7 - Mobile Is About Helping, Not Selling
Hank Wasiak (@hankwasiak) belongs in any marketing hall of fame. He has seen and done it all, but still works to get brands into the hearts of consumers. Hank shares invaluable wisdom in this episode, including the idea that while mobile is the "new front door", it's unwise to think "mobile only"...
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Episode 6 - Correcting What's Wrong With Mobile Advertising
Thom Kennon's thumbs aren't fat, but he admits to have unintentionally clicked on mobile ads. The truth is that we all have. The international marketer and teacher says the system is broken, and he offers solutions. Kennon, formerly of Wunderman and Y&R, shares his experiences and insights in the...
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Episode 5 - What Is Mobile's ROI and How Can You Maximize It?
Surveys of marketers often sadly show that marketers are unable - or unwilling - to measure their mobile ROI. Yet they are asking for more money to fund the efforts. Pete Teigen (@teigenp), the mobile leader of IBM's Institute For Business Value, polled 1,000 businesses around the world to...
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Episode 4 - The Global Perspective: What's The Same, Different Around The World
Peggy joins Jeff to give her views on the advancements we've made in 2016 and why we are still failing in following the customer through the journey. Why do consumers "give brands the finger" in removing apps and what we can and must do about it. We also look ahead to what's next in 2017 and how…
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Episode 3 - Should Creative or Media Agencies Take The Lead On Mobile?
Do the agencies get mobile? What can we learn from mobile-first companies like Uber? Warren Zenna, EVP and Managing Director of Mobext U.S. tells Jeff what makes him happy, sad and mad and why the defining year for mobile won't begin for another 15 months.
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Episode 2 - 5 Mistakes That Can Doom Your Holiday Mobile Efforts
Jeff gives mobile marketers a grade that may surprise and disappoint you. Hear what not to do, then take heed of the specific and actionable steps that Jeff recommends to put you on a better path. The lessons are deilvered in about 10 minutes. You may look back and say that was the best learning...
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Episode 1 - Mobile's Influence On The Holiday Selling Season
Retail industry expert Ryan Craver joins Jeff to discuss how the 2016 holiday selling season will be different than what we saw in 2015. Marketers will receive actionable insights to maximize your brand's opportunities and to exceed consumer expectations.
About this show
In this podcast based on the best-selling book by leading mobile marketer and strategist Jeff Hasen (@jeffhasen), we discuss how the world's most influential brands are transforming the customer relationship through courageous mobile marketing.Hasen has spoken around the world more than 200 times on the core belief that everything and nothing has changed with mobile - we still need to sell more stuff. It's simply the how that is different.
Hosted by
Jeff Hasen
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