Episode 18 - Subscription Based Loyalty Programs

Beyond the subscription model, I see some very relevant issues with how big companies should view their loyalty programs: 1. Smart brands are looking beyond offering points in exchange for a purchase as a model for building loyalty. Consistent engagement is the new loyalty, along with frictionless are now more price-sensitive than brand loyal is the relative parity between competitors in highly consolidated sectors. 2. Ponder the business potential if travel companies were to leverage the myriad of services and products they offer outside the traditional trip and build partnerships with local providers on services and products they don’t offer. These two points are critical for the success of ANY company's loyalty program strategy. To summarize, you MUST expand beyond your current offering to reach your consumers in more places during their everyday lives.