Episode 18 - The Uncanny Valley: Why AI Content Kills Customer Trust

Are you using AI to build business relationships, or are you accidentally pushing clients away? In Episode 18 of Make It Your Business, James Murray and Duncan Casey break down a realistic framework for business owners navigating AI content production. Duncan shares how he uses modern machine learning for workflow efficiencies like rotoscoping, eye-correction, and ideation, while warning against the trap of "content dumping." Plus, they explore the concept of the "Uncanny Valley" in marketing: why human biology is hardwired to reject synthetic deception, and why keeping your unique human flavor in your blogs, emails, and videos is the ultimate way to build trust and win the long-term SEO game.