Episode 18 - What makes Netflix great?

from Everybody hates your brand · host Jen Clinehens, Rob Voase

Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.29.47 - 30.08: Outro.External links referenced:Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HEREDavid Chong article from 'Towards Data Science'. CLICK HERESpringboard India article with additional content. CLICK HEREThe Mark Ritson '17 slides marketers should know about TV' video. CLICK HERESherwin Williams TikTok controversy article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode metadata supplied by the publisher feed · Published Nov 27, 2020

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What this episode covers

In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.