Episode 18 | Who is gen Alpha and how can we understand them?

This episode explores Generation Alpha, the cohort born between 2010 and 2025, highlighting their unique traits, values, and the future workplace dynamics they will encounter. The hosts discuss their digital nativity, diversity, and the impact of technology on their lives, as well as their desire for authenticity and social responsibility. The conversation also delves into how Generation Alpha will shape the workplace of the future, emphasizing the importance of adaptability and lifelong learning in a rapidly changing job market. Takeaways: Generation Alpha is the first generation to be fully raised in a digital world. They are the most globally and racially diverse generation to date. Technology is a fundamental aspect of their existence, not just a feature of life. They prefer genuine interactions in the real world over online communication. Generation Alpha is highly aware of mental health and prefers outdoor activities. They value authenticity and are committed to standing up for others. Unlike Gen Z, they exhibit brand loyalty and influence their parents' purchasing decisions. By 2030, Generation Alpha will comprise 11% of the adult workforce. They will approach work with a global perspective and expect remote work as standard. Coaching will be essential for bridging the generational gap in the workplace.