Episode 18 with Patrick Campbell

Aurelius Podcast Episode 18 Highlights - How user research directly applies to making businesses more successful - Doing customer research to inform pricing strategy - Figuring out what is most valuable to your customers - Using customer research to develop buyer personas - How you’re probably doing surveys wrong and how to fix that - Helping people understand what you learned from user research and put it to use - Potential pitfalls of building and using personas and how you can avoid them