Episode 186 / Tatyana Kahl / VISA / Marketing Director, Activation and Usage

Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consumers' attention is so tough to get, and when you need to almost become a ubiquitous presence in their lives, all while staying relevant in a world of permission marketing? Find out what her top marketing tips are and how she proposes to develop her vision of the future of marketing - one with more emotional, less analytical bonding between brands and consumers.