Episode 188 : Amazon’s Biggest Shift in 10 Years Is Happening Now

If you’re still selling on Amazon in 2026, you might be in the best position in the last 10 years. In this deep-dive interview, we unpack why experienced Amazon sellers are winning big, why new seller registrations are declining, and how AI is reshaping ecommerce. Try Aura here: https://askjimmysmith.com/aura (affiliate) Dillon Carter, co-founder of Aura repricing software, breaks down: • Why fewer new sellers = MORE opportunity • How serious sellers are outperforming hobbyists • What Amazon’s API fee changes mean for sellers & software • How to use AI (without getting overwhelmed) • The mindset difference between sellers who fold and those who scale • What’s coming next for Amazon in 2026 If you’re building a real ecommerce business, not just a side hustle, this conversation will change how you see the marketplace. Amazon sellers and eCommerce entrepreneurs over $5k per month in sales: If you're ready to scale your Amazon business to new heights, APPLY HERE to join the Business Building Legends community: https://www.askjimmysmith.com/legends Not there yet? If you're just starting out or earning less than $5,000 per month on Amazon, YOU are why I make all my best resources FREE. I have nothing to sell you. Access my FREE 30-day training and other tools here: https://www.askjimmysmith.com/freetraining 00:00 Why This Is the BEST Time to Sell 01:45 Marketplace Pulse Data Explained 04:20 Why New Sellers Are Declining 07:10 Hobby Sellers vs Real Business Builders 10:15 The Mindset Difference That Determines Success 14:30 How to Handle Amazon Problems Without Folding 18:40 Amazon API Fee Changes (What It Means for You) 25:00 Will Software Prices Increase? 31:20 Can AI Replace Software? 38:10 How to Actually Use AI as a Seller 46:50 Building a Powerful Seller Network 53:30 Aura Updates & 2026 Roadmap 59:00 Final Advice for Amazon Sellers Other eCommerce Training and Business Building Links: Free Amazon Facebook Group: https://bit.ly/mstgroup The Proven Amazon Course: https://bit.ly/paccourse eBay Training Community: https://treasurehuntingprofits.com Amazon Coaching (affiliate): https://bit.ly/jimcockrumcoaching eCommerce Accounting Services: https://askjimmysmith.com/eca Affiliates and Discount Links: Helium10 (Discounts): https://bit.ly/helium10ajs Disclaimer: While all of these success stories/testimonials are from real people and we get more each and every day, please understand however that the results posted are not typical. I'm not implying you’ll duplicate them or that you’ll get any results at all! Your results will vary greatly and will depend on many factors including your experience, work ethic and other factors as well. The fact is, the average person who buys any business course or training gets little to no results. The results I share here and in other places are for reference only. Business always involves risk and your best chance of success is to take consistent, intentional action. We can equip and inspire you, but no one, including me can guarantee your results! #AmazonSeller#AmazonFBA#Ecommerce2026#AmazonBusiness#AuraRepricer