Episode 19 - How Your Chatbot Marketing Strategy Is Different Than Your Traditional Marketing Strategy With RJ Redden

What is the one platform people are almost guaranteed to be on every day of their lives? Most people make Facebook their staple, but a fun fact is that they can live without it for a day. Even if they do, they will not give up messenger as they use it to communicate with significant people in their lives.  When Facebook realized this, without much further ado, they found a way for business owners to make messenger the one tool they can use to reach their audience right where they are. This is the powerful story behind Facebook messenger marketing and how you can take advantage of it using chatbots to automate messages while maintaining a personal touch as you directly converse and interact with your audience. Unlike outbound marketing, you do not have to be persistent, pushy, and unwanted by customers because they will come to you for the valuable information you give them. In this episode, discover the stark differences between traditional marketing and chatbot marketing.  In this Episode: How a messenger bot really is a tool that facilitates conversations between people, bridges connections, and builds engagement How selling and marketing feels more natural when done the chatbot way What is Facebook Messenger and its huge potential in helping you do business How to set up your messenger bot for creating awareness and sharing valuable information How Facebook Messenger is the best of both worlds - using automation while staying human in your interactions and business relationships The secret to success in messenger bot marketing How to use messenger bot marketing to replace strategies that aren't working for you Things a messenger bot can do including delivering a mini-course and engaging Facebook group members How to get people to subscribe to your messenger bot How to maintain a balance between automation and human interaction How Facebook Messenger marketing allows you to always put your best foot forward How to integrate messenger bots into your current marketing strategy How chatbots allow for more focus and building of trust How to get a free mini-course on chatbots with RJ Redden at checkoutmybot.com How to build a reminder bot especially for live streamers or content creators at startyourbot.com How manychat.com can be one of the most user-friendly software for creating bots for beginners