Episode 19: Marketing for Nonprofits, with Lindsay Mullen

Tom and Curtis are joined by Lindsay Mullen from Prosper Strategies to discuss the unique challenges and strategies of working with nonprofits. They explore the diverse stakeholders in the nonprofit sector and the importance of shared power and change management. Lindsay shares insights on strength-based communication and the power of storytelling in nonprofits. They also discuss the budget challenges faced by nonprofits and the potential for grant funding. Takeaways: Nonprofits face unique challenges due to their diverse set of stakeholders and mission-driven objectives (purpose over profits). Shared power and change management are crucial in navigating the needs and voices of different stakeholders. Strength-based communication and storytelling are effective strategies for nonprofits to engage and connect with their audiences. Budget challenges can be addressed through pro bono work, grant funding, and strategic investments.