Episode 19: Revolutionizing Blueberries - Exploring the World of Fall Creek® with Wian Mouton

Welcome to Episode 19 of the Lucentlands Podcast! In this episode, we delve into the fascinating world of blueberry genetics, plants, and grower support with our special guest, Wian Mouton. Join us as we uncover the revolutionary efforts of Fall Creek®, a US-based company that has become a global leader in the blueberry industry. Fall Creek® is more than just a company; it's a deeply rooted link in a global chain, serving premier blueberry growers worldwide. From their humble beginnings in Lowell, Oregon over four decades ago, Fall Creek® has expanded its operations to include nursery and R&D facilities in multiple countries, including the United States, Mexico, Peru, Spain, The Netherlands, South Africa, and now Chile. With a global team comprising breeders, researchers, nursery professionals, sales experts, and more, Fall Creek® is dedicated to supporting blueberry growers and the industry as a whole. Their mission is to ensure growers' success by providing the best genetics and plants, technical know-how, and global market intelligence. By delivering exceptional varieties and plants, offering unrivaled technical support, fostering strong relationships, and providing responsive customer service, Fall Creek® is actively contributing to building a world with better blueberries™. Since its founding in 1978 by Dave and Barbara Brazelton, Fall Creek® has been committed to propagating and growing high-quality blueberry plants to meet the ever-increasing consumer demand for blueberries. From their early days of farm-stand and wholesale blueberry fruit sales to their current status as a wholesale supplier of genetics and blueberry nursery stock, Fall Creek® has immersed itself in every aspect of blueberry farming, industry trends, and the global marketplace. One key part of Fall Creek®'s remarkable story is their pioneering work in blueberry breeding. Since the early 1990s, Fall Creek® has been involved in their private breeding program as well as collaborations and partnerships with leading public and private breeding programs worldwide. Their goal is simple yet profound: to bring the absolute best blueberry genetics to growers, ensuring improved taste, texture, machine-harvestability, long-distance shipping, storage, and quality. As blueberries continue to gain significance in human health and the global diet, Fall Creek® has conducted extensive research in growing regions and market dynamics across the Americas, Europe, and Africa. Their thorough understanding of the industry has positioned them for advanced varietal development, exceptional cultivation practices, and farming techniques that elevate grower success and improve fruit quality. No matter where you farm or wish to farm blueberries, Fall Creek®'s global team is well-versed in the challenges and opportunities specific to your region. They provide valuable grower insight and guidance to help you maximize your crop potential. With their unparalleled ability to supply the best blueberry varieties and healthy plants tailored to your growing area, Fall Creek® sets a new standard in the industry. Looking ahead, Fall Creek® remains dedicated to their mission of continually building a world with better blueberries™. As the demand for diverse flavors and characteristics grows, their focus on genetics, premium plants, market insights, and customer support becomes increasingly important to growers worldwide. By staying at the forefront of innovation, collaborating with top breeding programs, and utilizing industry insights for selection decisions, Fall Creek® is committed to ensuring your success is their measure of achievement. In this episode, we have the privilege of diving deep into the journey of Fall Creek® with our esteemed guest, Wian Mouton. As a representative of Fall Creek®, Wian brings his wealth of knowledge and experience to the table. Find Fall Creek HERE: Website: https://www.fallcreeknursery.com/