Lucentlands Podcast | Harvesting Agriculture Knowledge

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with David Farrell, Founder and CEO of Blue North Sustainability, and Willie Wood, Head of Technical at Worldwide Fruit, about regenerative agriculture, responsible sourcing, soil health, climate resilience and the future of commercial fruit production.The conversation explores the long-standing collaboration between Blue North Sustainability and Worldwide Fruit, and how their work has helped shape practical farm-level sustainability strategies across global fresh produce supply chains. Willie Wood explains how Worldwide Fruit works with a large international supplier network across avocados, stone fruit, apples and pears, and why South African growers stand out for their resilience, consistency and ability to produce high-quality export fruit under challenging conditions.A major focus of the discussion is regenerative farming in commercial horticulture. David Farrell and Willie Wood unpack what regenerative agriculture looks like in practice, especially in South African fruit production systems. They discuss soil health, cover crops, livestock integration, compost, biochar, alien invasive clearing, carbon, water-holding capacity, biodiversity, and the shift away from recipe-based agronomy toward more strategic, context-specific farming systems.The episode also looks at the commercial realities of regenerative agriculture. Can growers afford the transition? Will retailers support it? Is there a premium for regenerative fruit, or is the real value in long-term market access, lower input costs, stronger resilience and better shelf-space security? David and Willie discuss the role of retailers, certification, evidence-based measurement, regenerative performance indicators and the importance of avoiding overclaims.This episode is a detailed and practical look at how sustainability is moving from a broad concept into measurable, farm-level change, and why soil may become one of the most important foundations for the future of fresh produce.Key insights include:• Why South African fruit growers are recognised internationally for resilience and consistency• How regenerative agriculture is being applied in commercial orchards and vineyards• Why soil health, water retention and biological activity are becoming central to future production• The role of livestock, compost, biochar and cover crops in regenerative systems• Why regenerative farming is not a single recipe, but a context-specific journey• How retailers and supply chains can support responsible sourcing without adding unnecessary compliance burdens• Why regenerative agriculture may become a roadmap to net zero• How growers can reduce reliance on expensive external inputs over time• Why measurement, evidence and verification are essential to maintaining integrity• How regenerative farming could influence fruit quality, packout, shelf life and long-term business resilienceAs David Farrell explains, there is a growing recognition that the ecological foundation of a farm is directly linked to business resilience. Willie Wood adds that the future of responsible sourcing will depend on understanding the real outcomes being delivered at farm level, and on bringing growers together to share knowledge, evidence and practical experience.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Adolf Kieviet, Managing Director of Freshworld (Pty) Ltd, about the broader fresh produce industry in South Africa, the role of Freshworld within the RSA Group, and the major opportunities still waiting to be unlocked across fruit, vegetables, retail and export markets.Freshworld is based in Stellenbosch and manages export activities linked to the RSA Group, one of South Africa’s major fresh produce wholesale businesses. Adolf explains how Freshworld operates across a wide range of commodities, including citrus, avocados, apples, pears, stone fruit, blueberries, vegetables, kiwifruit and grapes. While citrus remains a major focus, this conversation opens up a much wider discussion about the future of fresh produce in South Africa.A key theme in this episode is the untapped opportunity for South African vegetables in export markets. Adolf explains why the fruit industry has become highly organised, export-focused and professionally structured, while the vegetable sector remains more fragmented and domestically orientated. He discusses the potential for South Africa to supply vegetables into markets such as the Middle East and Asia, provided the industry can improve consistency, specifications, certification, packaging, traceability and logistics.The conversation also explores the difference between formal and informal exports, especially into neighbouring Southern African countries. Adolf highlights the importance of not treating regional markets as dumping grounds, but rather as important customers that deserve quality, consistency and proper market development.As the current South African country chair for the International Fresh Produce Association, Adolf also explains the role of IFPA and why cross-cutting industry issues such as food safety, traceability, packaging, sustainability, logistics, labelling, nutrition, food waste and government engagement need stronger collective attention.Key topics covered in this episode include:• The role of Freshworld and the RSA Group in South African fresh produce• Citrus, avocados, apples, pears, stone fruit, blueberries, kiwifruit, grapes and vegetables• Why South African vegetable exports remain underdeveloped• Opportunities in the Middle East, Asia and Southern African markets• Formal versus informal fresh produce exports• Packaging, certification, traceability and GlobalG.A.P. requirements• The role of PPECB in export readiness and cold chain standards• Why vegetables need stronger industry organisation• The role of IFPA in South Africa and globally• Fresh produce marketing, retail education and consumer awareness• Food safety, nutrition, food waste and logistics• Why fresh produce needs a stronger voice in public health and policy discussions• The importance of young people in the fresh produce industryAdolf also shares his personal journey into the fresh produce sector, from growing up around the industry to working across African markets and eventually becoming part of Freshworld. He reflects on why fresh produce is a people’s business, why no two days are the same, and why young people should seriously consider agriculture and fresh produce as a dynamic career path.More about Freshworld: https://www.freshworld.co.za/about-us/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastThis podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Tristan Dorfling, CEO and Pome Rootstock Researcher at Provar, about the highly specialised world of fruit cultivar and rootstock evaluation.New fruit varieties are constantly being developed and introduced around the world, but very few are suitable for South African growing conditions. For growers, planting a new cultivar is a major long-term investment, and the wrong decision can carry serious financial consequences. This is where Provar plays an important role.Tristan explains how Provar was established to reduce risk for growers by independently evaluating new cultivars before they are planted commercially at scale. The discussion covers the difference between promising genetics and proven performance, why South Africa’s climate creates unique evaluation challenges, and how independent data helps growers, IP managers and industry bodies make better decisions.The conversation also explores rootstock evaluation, replant disease, tree adaptability, fruit quality, the role of microclimates, and the long timelines involved in properly assessing new fruit material. Tristan explains why evaluating a cultivar is not simply about whether the fruit looks or tastes good, but whether the tree, the fruit, the rootstock and the production environment all work together.A key theme in this episode is the value of what does not make it through the system. Tristan explains that only a small percentage of evaluated cultivars eventually become commercial, and that much of Provar’s value lies in helping the industry avoid costly mistakes.The episode also looks at the growing role of data, digital tools and AI in horticultural evaluation. Tristan shares how Provar is developing systems to support evaluators, improve reporting, standardise knowledge and potentially contribute to international evaluation standards.This is a detailed and important conversation for anyone involved in deciduous fruit, cultivar development, rootstocks, nursery systems, apple and pear production, stone fruit, table grapes, agricultural research or long-term orchard investment.Key insights from this episode include:• Why Provar was created to reduce cultivar risk for growers• How independent evaluation supports better planting decisions• Why a successful variety in another country may fail in South Africa• The role of climate, chill units and microclimates in apple production• Why rootstock evaluation is more complex than it appears• How replant disease can reduce early orchard performance• Why cultivar evaluation takes years, not months• How data and digital tools are changing horticultural research• Why AI should support evaluators rather than replace them• How South Africa can contribute to international evaluation standards• Why the fruit industry depends on collaboration between multiple role playersTristan also shares his personal journey from sound engineering into horticulture, and reflects on the collaborative culture of the agricultural sector. His story adds a human layer to a technical discussion about science, risk, data and the future of fruit production.More about Provar: https://provar.co.za/Connect with Tristan: https://www.linkedin.com/in/tristan-dorfling-763541213/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to three key figures involved in the global Pink Lady® apple story: Hein Coetzee, Managing Director at TopFruit (Pty) Ltd, Philip Turnbull, Group CEO of APAL and Twenty Degrees, and Jason Morris, Global General Manager of the Pink Lady® brand at APAL.The conversation explores how Pink Lady® developed from a pioneering branded apple concept into one of the most recognised fresh produce brands in the world. What started as a revolutionary idea in fruit branding has grown into a global value chain involving growers, exporters, importers, retailers, marketers and consumers across established and emerging markets.Philip Turnbull explains the role of APAL and Twenty Degrees in managing commercial interests around Pink Lady® and other produce brands, while Jason Morris shares insight into the global brand strategy, particularly the growth of Pink Lady® in emerging markets across Asia, the Middle East, Latin America and Africa. Hein Coetzee gives the South African and African perspective, including TopFruit’s role as master licensee in Southern Africa and the growth of Pink Lady® on the continent.The episode also looks at the importance of consistency, quality, discipline and long-term investment in building a successful fresh produce brand. The guests discuss why emerging markets cannot be treated as secondary outlets, why quality matters from supermarkets to informal street trade, and why every part of the chain must receive value for a branded fruit model to work.Key topics covered include:• The relationship between APAL, Twenty Degrees and the Pink Lady® brand• How TopFruit manages Pink Lady® in South Africa and Africa• The early South African journey from Cripps Pink to newer colour strains• The growth of Pink Lady® in Africa, including Kenya and West Africa• Why emerging markets are increasingly important for global apple brands• How consumer preferences differ across Europe, Asia, Africa and Latin America• Why Pink Lady® had to “celebrate the difference” instead of apologising for its taste profile• The importance of brand discipline, quality control and consistency• Why branded fresh produce must create value for growers and the full supply chain• How informal fruit traders in Africa form part of a sophisticated fresh produce ecosystem• Why fresh produce branding may expand beyond apples into other produce categories• The role of innovation, intellectual property and storytelling in future produce brandsThis discussion offers a detailed look at how fruit branding works in practice, from variety development and licensing to market development, consumer education and global supply chain coordination. It also highlights South Africa’s growing role in the Pink Lady® story, with the country now one of the major global producers and a key player in Southern Hemisphere supply.For anyone involved in fruit production, apple marketing, fresh produce exports, agricultural branding, horticulture, retail or global food systems, this episode provides a rare behind-the-scenes view of how one of the world’s best-known apple brands continues to grow.More about APAL: https://apal.org.au/More about Twenty Degrees: https://twentydegrees.com/our-team/More about TopFruit: https://www.topfruit.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Kobus Pienaar, Technical Manager for Regenerative Agriculture at Woolworths, about the evolution of sustainable farming and the reality behind food production in South Africa. Kobus shares his journey from growing up on a Free State farm to working across fertilizers, commercial farming, and eventually joining Woolworths, where he helped develop the pioneering “Farming for the Future” programme.This conversation goes far beyond sustainability buzzwords. It unpacks the real challenges farmers face, the science behind responsible farming, and the complex relationship between consumer behaviour, food production, and environmental impact.The discussion also explores why organic farming alone cannot feed a growing population, the importance of systems thinking in agriculture, and how retailers like Woolworths are shaping long-term sustainability through practical, data-driven approaches.Key Takeaways:• Why “Farming for the Future” was developed and how it differs from certification-based systems• The importance of measuring soil, water, biodiversity, and waste to improve farm performance• Why synthetic inputs are still necessary, and how misuse leads to resistance and long-term damage• How consumer choices directly influence farming practices and environmental outcomes• The hidden cost of cheap food and its impact on health, climate, and the food system• Why South African farmers are among the most resilient and efficient in the world • The need for systems thinking to understand how agriculture, economics, and society are interconnected• Key challenges facing agriculture: finance systems, government alignment, data management, and industry collaboration Kobus also shares a powerful message: “You cannot manage what you don’t measure.”And for consumers: Ask yourself what story lies behind the food you buy. This episode is essential viewing for anyone interested in agriculture, sustainability, food systems, or the future of farming.Connect with us:Website: https://lucentlands.co.za/Instagram:https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

In Episode 129 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Mariette Kotzé, General Manager: Industry Support Services at HORTGRO, about the realities shaping South Africa’s pome and stone fruit industry.This conversation unpacks the role HORTGRO plays as a producer organisation serving more than a thousand growers, and why its work stretches far beyond administration. Mariette explains how industry support includes economic analysis, market intelligence, grower support, trade facilitation, development initiatives, and helping create an enabling environment for producers to stay competitive in a complex agricultural landscape.The discussion also looks at the scale and structure of the deciduous fruit industry in South Africa, including key production regions such as Ceres, Langkloof, Elgin and the Klein Karoo. Mariette reflects on the severe hail damage that affected growers in the Langkloof and Ceres regions, the devastating financial impact of crop losses, and the hard reality that many farmers still do not have access to affordable crop insurance or meaningful disaster support.A major theme in this episode is the idea that growers are strategic assets. Mariette makes the case that farmers do far more than produce fruit. They support jobs, families, communities and entire downstream industries. From packhouses and logistics to crop protection, storage, distribution and export markets, the success of primary agriculture has ripple effects far beyond the farm gate.The episode also explores why government support, more affordable insurance products, infrastructure investment and patient capital are essential if agriculture is going to remain sustainable and inclusive. Mariette shares insights into HORTFIN, the industry-led funding mechanism designed to improve access to finance and unlock new economic participation in the sector, especially for newer entrants and developing businesses.Beyond risk and finance, this is also a forward-looking conversation about opportunity. Mariette speaks about the growing role of technology, data, innovation, carbon measurement, lifecycle assessments, greener farming systems, and new agricultural careers that extend well beyond traditional farming. From data scientists to drone operators, agriculture is changing fast, and this episode highlights just how wide the opportunity set has become.The conversation also touches on Mariette’s own journey into agriculture, from growing up on a small farm to starting as an intern and building a long-term career in one of South Africa’s most dynamic agricultural sectors. Her story offers useful perspective for young people considering a future in agriculture, especially women entering an industry that continues to evolve.This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

In this episode, hosts Dewald Kirsten and Louise Brodie speak with Norman Nieder-Heitmann and Charl Nieder-Heitmann of Gossamer, a South African engineering company specialising in end-of-line automation for the fruit industry. From humble beginnings in lightweight composite structures for the arms industry to becoming a key player in packhouse automation, Gossamer has spent over 30 years solving real-world problems in agriculture. Their journey is one of curiosity, engineering excellence, and deep understanding of how packhouses actually work.The conversation dives into how automation is transforming packhouses, where the real bottlenecks are, and why simplifying complex systems is often the key to success. They also explore global expansion, including opportunities in Australia, and the realities of labour, efficiency, and future orchard design.This episode offers a rare inside look at the systems behind the scenes — from carton sealing machines to fully integrated automated packing lines — and what it takes to build solutions that actually work in real-world conditions.Key Takeaways:•How Gossamer evolved from the arms industry into agricultural automation•Why understanding packhouse systems is more important than just selling machines•The shift from individual machines to fully integrated automation systems•How automation can reduce labour from 300+ workers to under 100 in some packhouses•Why “homegrown” solutions often outperform imported machinery•The role of simplicity, reliability, and adaptability in African conditions•Expansion into global markets like Australia and partnerships with major players•The future of automation — and why orchard design will play a key roleThis podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Conrad Schutte (CEO, Vinpro Group) and Rico Basson (Executive Director, South Africa Wine) to unpack the current state and future of the South African wine industry.From vineyard to global markets, this conversation dives deep into the realities of producing, marketing, and sustaining a competitive wine industry in a rapidly changing world.The discussion explores how the restructuring between Vinpro and South Africa Wine has created a more focused and agile industry approach—balancing production excellence with market access, regulation, and global competitiveness.With insights ranging from farm-level profitability to international trade dynamics, this episode provides a rare, full value-chain perspective on one of South Africa’s most important agricultural sectors. The conversation also highlights the human side of the industry—skills development, job creation, and the importance of building future talent pipelines in agriculture. Key Topics Covered:•The restructuring of Vinpro and South Africa Wine and why it matters•The global wine market: declining consumption, tariffs, and competition•Why South Africa is one of the most cost-effective wine producers globally•The economics of wine farming and profitability benchmarks•Climate challenges: floods, fires, frost, and long-term adaptation•The role of data, AI, and decision-making in modern agriculture•Skills development, career pathways, and the future workforce•Wine tourism and the opportunity for domestic and international growth•Why collaboration is South Africa’s biggest competitive advantageKey Takeaways:•South Africa remains globally competitive due to efficiency and quality focus•Profitability at farm level is improving, but margins remain tight•The industry supports hundreds of thousands of livelihoods across the value chain•Data and AI will be both the biggest opportunity and biggest risk going forward•Skills development and professionalisation are critical for future growth•Tourism and domestic consumption are major untapped opportunitiesConnect with Conrad: linkedin.com/in/conrad-schutte-724b17b8Connect with Rico: linkedin.com/in/rico-basson-17093b75This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Calla du Toit, a senior executive at Tru-Cape Fruit Marketing and chairman of Hortgro Pome.With more than 25 years of experience in the South African fruit export industry, Calla shares deep insights into how the apple and pear sector has evolved since deregulation, the realities of global fruit marketing, and the opportunities that still lie ahead for South African agriculture.From varietal development and global market expansion to the logistical challenges facing exporters today, this conversation explores what it really takes to move fresh fruit from South African orchards to more than 100 markets around the world.Calla also reflects on the future of the industry, the role of technology and young growers, and why agriculture remains one of the most exciting careers for the next generation.The discussion touches on critical topics including the Cape Town port crisis, Africa as a growing market for fruit exports, and the need for a more agile export inspection system to support trade.This episode offers a rare insider perspective on how South Africa’s fruit industry operates—and why the best may still be ahead for the country’s growers and exporters.Key Takeaways•Why the apple and pear industry has become one of South Africa’s most disciplined export sectors•How new varieties and orchard systems are reshaping production•The growing importance of Africa, India, Vietnam and Asian markets•Why logistics and port performance are now the biggest bottlenecks•How technology and global travel are influencing the next generation of growers•Why Calla believes South Africa remains a “shining star” in the Southern Hemisphere fruit industry•His candid view on PPECB inspections and the future of export regulation•Calla also shares his personal journey—from growing up on a farm in Ceres to traveling the world marketing South African fruit.If you want to understand the real forces shaping the global fresh produce trade, this episode is essential listening.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Lucien Jansen, Chief Executive Officer of the Perishable Products Export Control Board (PPECB), about the crucial role PPECB plays in protecting the reputation of South African fresh produce in global markets. The PPECB has been responsible for regulating the export of South Africa’s perishable products since 1926, ensuring that fruit, vegetables, flowers, and other temperature-sensitive goods leave the country in compliance with strict quality, food safety, and cold chain standards. As the organization celebrates its 100-year anniversary, Lucien shares insights into the history, evolution, and future of this unique institution.The conversation explores how PPECB ensures quality across the export value chain—from inspection in packhouses to cold chain monitoring during shipping—and why South Africa’s system is considered one of the most advanced in the world. Unlike many other exporting countries, PPECB combines quality inspection, food safety oversight, and cold chain management, helping maintain the consistent reputation of South African produce internationally. Lucien also discusses the rapid growth of export volumes, which exceeded 203 million cartons in 2025, and how PPECB manages the logistics, staffing, and technological innovation required to support this expanding industry. With more than 30 offices across South Africa and inspectors traveling millions of kilometres annually, the organisation operates at the heart of the country’s agricultural export ecosystem.The discussion also touches on some fascinating aspects of PPECB’s work—from monitoring cold sterilisation treatments for export markets to overseeing unusual temperature-controlled shipments such as snails, marine products, and other refrigerated cargo.Looking ahead, Lucien outlines several innovations currently underway, including automation of container loading inspections, improved digital systems for real-time export data, and research into non-invasive temperature measurement technologies that could transform cold chain monitoring.The episode also addresses broader industry challenges, including port congestion, container shortages, wind delays in Cape Town’s harbour, and the importance of collaboration between government, exporters, and logistics providers to keep South Africa competitive in global markets.Ultimately, the conversation highlights how PPECB acts not just as a regulator, but as an enabler and partner to the industry, working to ensure that South African produce consistently arrives in international markets with the quality and reliability buyers expect.Connect wit Lucien: linkedin.com/in/lucien-jansen-5b736b67Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Piet de Jager, CEO of the Fresh Produce Exporters’ Forum (FPEF), and Anton Kruger, former CEO of FPEF, about leadership transition, global trade pressures, market access challenges, port inefficiencies, and the future of South Africa’s fresh produce export industry.After 14 years at the helm of FPEF, Anton Kruger hands over leadership to Piet de Jager in what can truly be described as a changing of the guard. Together, they unpack the critical role FPEF plays in maintaining integrity, discipline, and competitiveness in South Africa’s export industry.South Africa is the largest exporter of fresh fruit in the Southern Hemisphere — but maintaining that position requires constant negotiation, coordination, and resilience.This conversation explores:• Why FPEF was established after agricultural deregulation• How voluntary membership protects exporter credibility• The complexity of gaining market access (government-to-government negotiations)• The realities of tariffs in India, China, BRICS countries and the US• The implications of AGOA and shifting US trade policies• How SACU (Southern African Customs Union) affects trade negotiations• Why 90% of South Africa’s fresh produce exports are represented within FPEF• Mediation mechanisms that prevent costly legal battles• The harsh realities of port inefficiencies and logistical bottlenecks• Weather disruptions, infrastructure failures, and their financial impact• The projected 35% increase in fruit production — and where that fruit will go• The importance of unified industry representation through Fruit South Africa• The role of private sector collaboration with government• Transformation, exporter development, and training within the value chainKey Takeaways:• Market access is only step one — commercial viability is step two.• South Africa competes globally despite some of the weakest trade agreements among competitors.• Port inefficiencies cost the industry millions and require coordinated solutions.• FPEF membership is a voluntary badge of integrity, backed by strict vetting and discipline.• Growth projections mean new markets are not optional — they are essential.• Collaboration between private sector and government remains critical for success.More about FPEF: https://www.fpef.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Petri de Beer, an agricultural economist and winemaker, to unpack the real business of wine.The conversation explores why making wine is often easier than selling it, the financial and legislative barriers facing small producers, and why passion alone is not enough to build a sustainable wine business. Petri shares practical insights into wine economics, market access, and what needs to change if independent producers are to survive in South Africa’s evolving wine industry.Key Takeaways:Making wine is easy — selling it is the real challenge.Small producers face high costs and complex regulations.Wine success depends on economics, not just passion.Retail space is dominated by large players, limiting access.The future points to fewer producers and more premium wines. Key Takeaways:Making wine is easy — selling it is the real challenge.Small producers face high costs and complex regulations.Wine success depends on economics, not just passion.Retail space is dominated by large players, limiting access.The future points to fewer producers and more premium wines.Key topics included:Why selling wine is harder than making itCapital, cash flow, and scale in wine productionLicensing, excise duties, and regulatory barriersThe challenges facing small and independent producersPremium wine, consumption trends, and future outlookWhether you are a producer, industry professional, or simply curious about how the wine industry really works, this episode offers valuable perspective on the business realities behind every bottle.This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/Connect with Petri de Beer on LinkedIn: https://www.linkedin.com/in/petri-de-beer-479bb3180Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Fhumulani Ratshitanga, CEO of Fruit South Africa, for an insightful conversation about leadership, market access, transformation, and the future of South Africa’s fruit industry.Fruit South Africa serves as the umbrella body representing the country’s major fruit industry associations — including citrus, table grapes, pome and stone fruit, subtropicals, berries, and exporters. As CEO, Fhumulani plays a critical coordinating and advocacy role at national and international level.Fhumulani shares her journey from starting her career as a PPECB inspector in packhouses across South Africa, to working in regional agricultural policy and international standard-setting forums, and ultimately leading Fruit South Africa through some of the most challenging years in recent history — including COVID, logistics crises, tariff pressures, and global market negotiations.The discussion explores:• Why market access is the lifeblood of South Africa’s fruit industry• How Fruit South Africa coordinates advocacy across multiple commodity groups• The importance of transformation and industry-wide collaboration• The resilience of South African farmers — competing globally without subsidies• Tariffs, trade agreements, and the challenge of opening new markets• Why Southeast Asia presents major growth opportunities• The logistics crisis and engagement with Transnet• The Agro Processing Master Plan and industry value chain alignment• Youth exposure to agriculture and the need to change perceptions• The potential of a unified “Fruit South Africa” brand in global marketsSouth Africa exports more than 60% of its fruit production, employs over 320,000 people on farms, and plays a critical role in forex earnings and job creation. Yet, as Fhumulani explains, the industry often operates in a complex global trade environment without the subsidies enjoyed by many competitors.This conversation highlights not only the structural importance of fruit to South Africa’s economy, but also the collaborative spirit that drives the industry forward.Key Takeaways:•Fruit South Africa focuses on transformation, market access, stakeholder relations, and information management.•The industry thrives on collaboration rather than fragmentation.•Tariff reduction and new trade agreements remain essential for growth.•South African fruit has a strong global reputation for quality — but branding could be strengthened.•Youth exposure to agriculture is critical to securing the industry’s future.•The fruit industry is a major employer and contributor to the national economy.If you are involved in agriculture, exports, trade policy, or food production — this episode provides valuable strategic insight into how the industry operates behind the scenes.More about Fruit South Africa: https://fruitsa.co.za/Connect with Fhumulani: linkedin.com/in/fhumulani-mashau-ratshitanga-66164347Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Roelie van Reenen, Director: Supply Chain at Beefmaster, about the realities of South Africa’s red meat industry, market access, exports, and the ongoing foot-and-mouth disease crisis.Beefmaster is one of South Africa’s leading vertically integrated beef businesses, with operations spanning feedlots, primary production, abattoirs, retail, and international exports. With the company licensed to slaughter up to 1,000 cattle per day and employing over 1,200 people, Beefmaster plays a significant role in the national value chain.Roelie shares the story of how the company was founded in the early 1980s, how deregulation reshaped the industry, and how strategic vertical integration positioned Beefmaster for growth in local and international markets.The conversation then turns to exports — including the Middle East, Mauritius, and China — and why even a small export percentage (around 5–6% of national production) is absolutely critical to the economic sustainability of South Africa’s beef industry.A major focus of this episode is foot-and-mouth disease (FMD):•How FMD impacts farmers and feedlots•Why it is an economic disease, not a human health risk•How day-zero protocols work after vaccination•Why vaccination has historically been state-controlled•What has improved since the 2019 and 2022 outbreaks•How industry cooperation is essential to regaining market accessRoelie explains that while FMD does not pose a health risk to consumers, it severely affects trade and pricing structures. Without export markets, product values collapse — and the entire value chain suffers.The episode also explores:•Halal exports and compliance for Middle Eastern markets•Logistics: frozen, shipped, or air-freighted beef•Value-adding through boxed meat instead of swinging carcasses•Utilizing every part of the animal — from leather to gelatin to pet food•The importance of strong relationships between producers and processors•Why emerging and communal farmers need better structural supportRoelie’s closing message is clear: industry collaboration, biosecurity discipline, and responsible livestock movement are critical if South Africa wants to remain competitive globally.Key Takeaways:•Exports are economically essential, even at just 5–6% of production•Foot-and-mouth disease does not affect humans — beef remains safe to consume•Strong biosecurity and disciplined movement control are critical•Vertical integration creates resilience in volatile markets•Relationships across the value chain determine long-term sustainability•Emerging farmers present enormous untapped potentialConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/South African agriculture faces constant pressure — from rising costs and disease outbreaks to logistics challenges and global market shifts. Yet farmers continue to push forward.In this episode, Dewald Kirsten and Louise Brodie are joined by Dawie Maree from FNB Agriculture to unpack why resilience is not accidental in farming, but a learned and lived reality.Drawing on decades of experience across agriculture and finance, Dawie shares insights into what separates farmers who survive from those who thrive. The conversation explores how farmers manage risk, why relationships matter more than ever, and why agriculture remains one of the most important long-term industries in South Africa.This is a thoughtful, optimistic discussion about farming through cycles, backing fundamentals, and believing in the future of agriculture. Key Topics CoveredThe mindset that keeps farmers moving forwardFarming through economic and production cyclesWhy agriculture supports entire rural economiesCross-commodity trends shaping South African farmingThe role of finance, trust, and long-term partnershipsWhy agriculture still offers opportunity for the next generationKey TakeawaysFarming success comes from focusing on what you can controlAgriculture is built on relationships, not transactionsLong-term thinking outperforms short-term reactionsSouth African farmers continue to invest in the futureThere is real reason for optimism in local agricultureDawie Maree: https://www.linkedin.com/in/dawie-maree-65ab118Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Sean Walsh, CEO of KAL Group, to unpack the remarkable transformation of one of South Africa’s most influential agri-retail businesses.From its cooperative roots to becoming a diversified, digitally driven national group, KAL has reshaped how farmers, families, and communities are served — far beyond traditional agricultural inputs.Sean shares how KAL strategically followed water-intensive farming regions, expanded into fuel and convenience retail, and built a business model that supports both commercial producers and informal farmers. The conversation also explores digitisation on farms, data-driven decision-making, supply chain efficiency, and why growth — not margin protection — remains central to KAL’s culture.Beyond the numbers, this episode dives into KAL Group’s approach to social impact, education, food security, and supporting the often-overlooked informal farming sector — revealing a side of agri-business rarely discussed.Key topics covered include:•The shift from agricultural co-operative to modern corporate group•Why farmers must buy less — and how agri-businesses stay relevant•Following water, not maps: KAL’s expansion strategy•Digitisation, demand planning, and farm-level data integration•Fuel retail, convenience economics, and mobility hubs•Serving informal farmers and community-based food systems•Growth strategy, capital allocation, and long-term outlook•Education, hunger relief, and employee support initiativesKey Takeaways:•A healthy farming sector uplifts entire communities•Agri-retail growth depends on relevance, scale, and efficiency•Digitisation is no longer optional in modern agriculture•Informal farmers are a major, under-recognised economic force•South Africa still offers significant agricultural growth potentialMore about KAL Group: https://www.kalgroup.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Jannie Strydom, CEO of Agri Western Cape, for a wide-ranging and deeply honest conversation about organised agriculture, farmer resilience, and the real engine behind South Africa’s food system.Jannie unpacks what organised agriculture actually does behind the scenes — often unseen, often unthanked — to protect farmers from regulatory, political, labour, and infrastructure challenges. Using the powerful “windscreen of the bakkie” analogy, he explains how farmer organisations absorb the impact of policy and external pressure so producers can focus on what happens inside the farm gate.The conversation explores why the Western Cape punches above its weight agriculturally, exporting close to 60% of its primary produce despite making up just 10% of South Africa’s land area. Jannie also reflects on the province’s strong institutional relationships, functional municipalities, and why these partnerships matter so deeply for rural economies.Key issues discussed include farm succession planning, the aging farmer population, attracting young people into agriculture, rural safety, climate risk, and the misconception that farming is merely a “lifestyle” rather than a high-risk business operating without subsidies.The episode closes with a clear call: tell agriculture’s good stories better, thank farmers more often, and recognise the massive value chain that depends on them.Key Takeaways•Why organised agriculture acts as a buffer between farmers and policy risk•How the Western Cape became South Africa’s agricultural export powerhouse•The hidden complexity of farming as an unsubsidised business•Succession planning challenges between generations of farmers•Why agriculture must be made attractive to the next generation•The urgent need to correct public misconceptions about farming•Why “Thank a Farmer” shouldn’t be a slogan — but a habitMore about Agri Western Cape: https://awk.co.za/en/about-us/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with De Villiers Graaff, CEO of De Grendel Wines, for a wide-ranging and deeply personal conversation about agriculture, legacy, ethical trade, and the real human impact behind the food and wine we consume.De Villiers shares the remarkable multi-generation story of his family, from early innovation in refrigeration and civic leadership in Cape Town, to modern farming in the Hex River Valley and winemaking on the Tygerberg Hills. At the heart of the conversation is his nearly two-decade involvement with the Waitrose Foundation, which this year celebrates 20 years of impact.The discussion explores how the foundation works in practice, how funding flows back to farmworker communities, and why worker-led decision-making has been key to its success across South Africa and beyond. De Villiers also reflects on education, dignity, happiness in the workplace, and the responsibility of retailers and consumers in building sustainable agricultural systems.The episode concludes with exciting news from De Grendel Wines, including their inclusion as a Waitrose Foundation supplier, the launch of a new reserve Merlot, and conservation efforts to protect one of the Cape Floral Kingdom’s most endangered biomes.Key topics covered include:•The origins and philosophy of the Waitrose Foundation•20 years of social impact across Southern Africa and beyond•Why education and early childhood development matter on farms•“Worker voice” and community-driven development projects•Ethical retail, consumer responsibility, and transparency•De Grendel Wines’ terroir, heritage, and new wine releases•Conservation of Renosterveld and sustainable farming practices•Legacy, leadership, and treating people with dignityKey Takeaways:•Sustainable agriculture starts with people, not just production•Ethical trade can deliver measurable, generational change•Empowering workers to lead projects ensures lasting impact•Wine, farming, and conservation can coexist in urban landscapesConnect with De Villiers Graaff on LinkedIn: https://www.linkedin.com/in/de-villiers-graaff-1871356/More about De Grendel Wines: https://degrendel.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with Georgios Bitsakos, Head of Brand Marketing at Grapa, and Nomi Karniel Padan, Commercial Director at Grapa.This wide-ranging conversation explores how one of the world’s most influential table grape breeding programmes is built — not around hype or short-term trends, but around grower success, resilient genetics, and long-term sustainability.From the family origins of the breeding programme in Israel, to Grapa’s global footprint across more than 36 countries, Georgios and Nomi share rare insights into what it really takes to align genetics, growers, marketers, retailers, and consumers in a highly complex global fresh-produce system.The discussion also dives into branding in fresh produce, the recent Grapa Global rebrand, South Africa’s strategic role in global grape supply, and why early, labour-efficient, long-shelf-life varieties are becoming essential in an increasingly volatile world.Key topics covered:•Why Grapa breeds varieties for growers first — not trends•The role of genetics in true agricultural sustainability•Branding fresh produce in retailer-dominated markets•Matching the right growers and varieties to the right markets•South Africa’s unique position in global table grape supply•What’s coming next in Grapa’s breeding pipelineKey takeaways:•Financial sustainability starts with the right genetics•Consistent quality is the foundation of strong fruit brands•Early and resilient varieties reduce risk across the value chain•Long-term breeding programmes require patience, trust, and partnershipMore about Grapa: https://grapaes.com/Connect with Nomi: https://www.linkedin.com/in/nomi-karniel-padan-46281a155/Connect with Georgios: https://www.linkedin.com/in/georgiosbitsakos/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie are joined by Charles St Clair-Bolam, Broadcast Technology & Live Streaming Specialist, and Jonathan Genis, Broadcast Technician & Live Production Specialist.Together, they revisit one of the most intense and unconventional chapters in recent agricultural history: conducting live, government-to-government inspections for China during COVID, often from the most remote packhouses and orchards in Southern Africa.With borders closed, travel restricted and infrastructure stretched to its limits, this team had to engineer real-time video inspections under conditions that included load shedding, zero signal zones, failing generators, wildlife encounters, extreme weather, and high-stakes international scrutiny.What unfolds is a raw, honest and often hilarious behind-the-scenes account of how technology, teamwork and sheer determination kept South Africa’s fruit export systems moving when failure was not an option.Key Takeaways:•What it really took to run live international inspections from remote farms•How broadcast technology was adapted under extreme constraints•Lessons learned from crisis-driven innovation in agriculture•Why trust, teamwork and problem-solving mattered more than perfect infrastructure•How these experiences reshaped the way agri-tech and inspections are approached todayConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Mishkaat “Mish” Anderson, General Manager of Culdevco, South Africa’s cultivar management company responsible for commercialising varieties bred by the Agricultural Research Council (ARC).Celebrating 20 years in the industry, Culdevco has shaped the deciduous fruit landscape—bringing to market some of the country’s most successful stone fruit, pome fruit, table grape and raisin varieties. From global success stories like Ruby Sun, Ruby Star, African Delight, and Cheeky Pear, to the exciting new K-Blush early pear, Culdevco’s breeding and commercialisation pipeline is deeply rooted in local adaptation, long-term sustainability, and grower value.Key Takeaways•South Africa’s leading plum cultivars (Ruby Sun, Ruby Star, African Delight) are ARC-bred and Culdevco-commercialised•The new K-Blush pear is showing exceptional promise as an ultra-early variety•Low-chill apples are transforming fruit production in warm regions of Africa•Raisin breeding is entering a new era with strong emerging selections•Canning peaches, despite industry challenges, remain a key SA strength•Locally adapted breeding is essential for long-term competitiveness•Culdevco’s 20-year journey emphasises sustainability, clean plant material, and grower support•Empowerment initiatives through Cultipower are strengthening industry transformationConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with David Farrell, Founder and CEO of Blue North Sustainability, to explore one of the most important conversations happening in global agriculture today: the shift toward sustainability, mindset change, carbon measurement, and the future of tools like Sherpa and Carbon Heroes.David shares the remarkable journey that led from his early days as an extension officer in the subtrop industry, to building an export business, to becoming a pioneer in sustainability frameworks that now influence agriculture worldwide. His work helped lay the foundations for major industry initiatives like CSER and Confronting Climate Change, and today Blue North operates across South Africa, Europe, South America, and beyond.This episode goes deep into what sustainability really means for farmers, exporters, buyers, and retail supply chains — beyond compliance, beyond auditing, and into the heart of business resilience and system thinking. David explains why mindsets must shift, how transparency creates opportunity, and why regenerative approaches are resonating with a new generation of agri-professionals.We also unpack the origin and purpose of Carbon Heroes, the evolution of Blue North’s sustainability management platform Sherpa, the role of data and AI in future food systems, and what David would change globally if he had unlimited funding for planetary health.Whether you're a grower, agribusiness leader, exporter, retailer, or simply someone who cares about the future of food — this is a powerful, perspective-shifting conversation.Key Takeaways•The real purpose of sustainability: understanding business within a social and environmental system.•Why farmers initially resisted audits — and what helped shift mindsets.•The origin stories behind CSER and Confronting Climate Change.•How Carbon Heroes helps growers communicate positive sustainability actions credibly.•What Sherpa does and why it’s becoming a global sustainability management tool.•The challenges of carbon credits — and why Blue North takes a cautious stance.•How AI will accelerate sustainability insights and decision-making.•Why global agriculture needs a “paradigm shift” in worldview.•What David would do with unlimited funding to improve planetary health.More about Blue North: https://bluenorth.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Michael Esmeraldo, Managing Director of Netafim Southern & East Africa, for a fascinating deep dive into the past, present, and future of irrigation across Africa.Michael shares his journey from agronomist to MD, explains Netafim’s global footprint and South African manufacturing capabilities, and unpacks the dramatic shifts happening in irrigation technology — from subsurface drip to cloud-based control systems, automation, and the growing role of AI.The conversation also dives into water scarcity, crop innovation, blueberry and citrus expansions, irrigation challenges in maize and sugarcane, as well as Africa’s development opportunities in countries like Zimbabwe, Rwanda, Kenya, Ghana, and beyond.Michael also speaks passionately about South Africa’s resilience, the mindset shift after the Day Zero drought, and why he believes now is the most optimistic he’s felt about the country in a decade.Key Takeaways•South Africa is far ahead of the global average in drip irrigation adoption, but major opportunities still exist.•Subsurface irrigation is revolutionising crops like sugarcane and may expand to more crops over time.•New cultivars in blueberries and other fruit crops are reshaping global demand.•Cloud-based irrigation control is now a reality for farmers, enabling automation, better reporting and fewer errors.•AI-driven recommendations for irrigation and fertigation are close to becoming mainstream.•Recycling of irrigation plastics is a major future shift — and a business opportunity.•Africa holds enormous agricultural potential, but development and education must accelerate.•South African farmers remain among the most resilient and innovative in the world.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Angus Davison, Founder and Chairman of Haygrove, a global leader in high-tech growing systems and berry, cherry, and horticultural farming.Angus shares the remarkable story of how Haygrove began as a single university thesis project in the UK and evolved into an international operation supplying polythene tunnels, net systems, and advanced growing solutions to more than 50 countries while farming 600+ hectares of berries and cherries across the UK, South Africa, Portugal, and China.From the origins of modern multi-bay tunnels to Haygrove’s bold expansion into key global regions, this conversation dives deep into the mindset, innovation, and long-term strategy that shaped one of the world’s most influential horticultural companies.Angus also unpacks the future of protected cropping — including rising opportunities in kiwis, cherries, sweet peppers, tomatoes, and even avocados — while reflecting on climate challenges, technological innovation, retailer pressures, global labor mobility, and why he believes Southern Africa is one of the best regions in the world for agricultural investment.This is a rich, inspiring conversation with one of the most respected thinkers in global fruit production.Key Takeaways:•Innovation often starts small — but grows through perseverance and learning•Protected cropping is the backbone of future horticulture•Southern Africa remains a uniquely strong investment opportunity•Empowering labor can transform entire communities•Berry and cherry demand will continue to grow for decades•Leadership requires curiosity, global perspective, and long-term thinkingConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hans Liekens, Global Head of Marketing & Innovation at Planasa, one of the world’s largest berry-breeding powerhouses. Recorded live at the IBO Summit, this conversation dives deep into the future of blueberries, raspberries, blackberries, strawberries, asparagus, avocados and even zero-chill cherries.Hans shares his journey from major FMCG companies like PepsiCo and Chiquita to leading innovation in global horticulture. The discussion covers the expanding role of genetics, new breeding programs, global retail trends, sustainability, organic production, and South Africa’s hidden competitive advantages in the global berry market.From carbon footprint calculations that favour South African exporters, to why flavour segmentation will become the “pink lady moment” for blueberries, Hans offers a rare insider’s perspective from someone who speaks directly with supermarket buyers worldwide.He also reveals exciting developments such as low-chill cherries, new raspberry and blackberry genetics coming to South Africa, and Planasa’s expanding global R&D network across seven regions.Whether you're in berry production, horticulture, agribusiness, retail sourcing, or simply passionate about the future of fresh produce, this episode offers a wealth of insight into how global trends are reshaping the industry.Key Takeaways•Planasa’s expansion from asparagus and strawberries into all four major berries — blueberries, raspberries, blackberries, strawberries — plus avocados and zero-chill cherries.•South Africa’s unique advantages: sustainability, shipping carbon footprint, flavour profile, season length, and potential for organic production.•Why supermarkets increasingly want one-stop suppliers and how this benefits Southern African growers.•The massive gap and opportunity in organic blueberries for Europe and the UK.•Why flavour segmentation in blueberries will follow the same trajectory as tomatoes and Pink Lady apples.•How supermarkets’ sourcing models, climate constraints, and consumer expectations shape global breeding pipelines.•The importance of the IBO Summit for global collaboration, networking, and industry alignment.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Dr. Boitshoko Ntshabele, Chief Executive Officer of the Citrus Growers’ Association of Southern Africa (CGA), to unpack one of the most remarkable citrus seasons South Africa has ever recorded.Based on the insights shared in this in-depth conversation, we explore the industry’s 203.4 million carton season, market performance across the globe, logistics improvements, policy developments, the rise of young growers, and the road ahead to Vision 260.From booming demand in India, to protocol changes in China, to the surprising resilience of exports despite US tariff disruptions — this episode gives a rare and comprehensive look inside the engine room of one of South Africa’s most dynamic agricultural sectors.Dr. Ntshabele also reflects on his first season as CGA CEO, the adjustments of moving from government into industry, and the strategic priorities shaping the future of SA citrus.Key Takeaways:•SA citrus is performing at world-class levels, with exceptional fruit quality and strong global demand.•Logistics improvements played a decisive role in the success of the 2025 season.•India and Asia represent massive long-term growth opportunities.•Protocol improvements, especially on cold treatment, will unlock better returns for growers.•Vision 260 is realistic — and the industry is already over 200 million cartons.•Local research and extension remain the backbone of SA’s global competitiveness.•Young people are entering the citrus sector in large numbers, signalling a healthy future.•Leadership in agriculture needs collaboration with government, strong strategy, and constant demand creation.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Jon Salters, CEO of United Exports and Director at Berries ZA, for an in-depth conversation about the rapidly evolving global blueberry industry — and South Africa’s growing role on the world stage.Recorded during the IBO Summit in Cape Town, this discussion dives into the market forces, genetics, branding, labour, and global consumer trends reshaping blueberries into one of the most dynamic fresh produce sectors worldwide.Jon shares rare insights from United Exports’ global footprint — spanning South Africa, Peru, Mexico, USA, Spain, Portugal and Australia — and explains why premium genetics, strong supply chains, and consistent quality are becoming the core differentiators in a competitive global landscape.He also unpacks how consumer behaviour in markets like China and India is shifting rapidly, and why South Africa is well positioned to capture demand for premium blueberries.This episode is essential listening for growers, exporters, agribusiness leaders and anyone interested in where the global berry industry is headed.Key Takeaways•South Africa is now recognised as a major global player in premium blueberry genetics and production.•Consumer demand for high-quality blueberries continues to grow worldwide, especially in China and India.•Premium genetics, flavour, firmness, and shelf life define market competitiveness.•The move from air freight to sea freight has transformed export viability.•Branding and quality consistency will shape the next era of blueberry marketing.•R&D and technological innovation remain essential, from breeding to post-harvest to supply chain optimisation.•Blueberries provide one of the highest job creation ratios per hectare in South African agriculture.•Berries ZA is playing an increasingly critical role in market access, regulatory alignment and sector development.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Werner Opperman, Head of Capital Partners at 27four Investment Managers and the lead behind Agrarius, to unpack the evolving world of agricultural finance, investment opportunities, sustainability, risk, and the future role of technology in food production.Werner has been a guest on the podcast twice before, but this conversation goes deeper than ever. Together, the hosts explore how Agrarius—South Africa’s JSE-listed agricultural investment vehicle—structures capital solutions for producers, why agriculture is misunderstood by traditional finance, and why global investors are increasingly looking to Southern Africa for food security.This two-hour discussion covers everything from risk modelling and project-based funding to global trade dynamics, carbon credits, sustainability standards, AI in agriculture, and the major infrastructure constraints facing South African agribusiness today.Key Takeaways•Agriculture is far less risky than people believe—the real issue is perception and lack of specialist knowledge.•South Africa remains an attractive investment destination for agricultural production despite tough local conditions.•Impact investment works best when tied to measurable, science-based standards, something the industry urgently needs.•AI is accelerating rapidly, already transforming analysis, packing, risk assessment, and livestock management.•Carbon credits have huge potential, but the global standardisation gap is preventing widespread adoption.•Collaboration across funds, exporters, farmers, and government is essential for building infrastructure and long-term food security.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Colin Fain, CEO of Agronometrics, and Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP).Together, they unpack the story behind the global blueberry boom — and why South Africa is emerging as one of the world’s most promising producers.From the IBO Global Blueberry Report to tariff negotiations, labor trends, and local market growth, this conversation brings deep insight into the data that’s driving the fruit industry forward. Colin and Louw explore how reliable analytics and policy foresight are shaping decisions in trade, production, and market access — and why it’s time for South Africans to back themselves as global agricultural leaders.Key Takeaways:•How global data is helping farmers and exporters make better decisions.•Why South Africa’s blueberry industry has unique structural advantages.•The role of tariffs and trade agreements in shaping future growth.•What the U.S., Peru, and South Africa can learn from each other.•Why domestic blueberry consumption is rising — and how marketing can drive it further.Connect with Colin on LinkedIn: linkedin.com/in/colin-fain-7175623aConnect with Louw on LinkedIn: https://www.linkedin.com/in/louw-pienaar-3a6b02b8/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Linda Nielsen, CEO of the Horticultural Development Council (HDC), and Alistair Campbell, Chairman of the HDC, to explore one of Africa’s most exciting agricultural success stories — the rise of Zimbabwe’s blueberry industry.Just ten years ago, Zimbabwe had no commercial blueberry production. Today, it’s gaining international recognition for its premium quality berries, unique marketing window, and growing global influence.Linda and Alistair share the remarkable journey behind this transformation — from overcoming financing and policy challenges to opening new export markets such as China and the Far East.They also discuss how collaboration between growers, government, and development financiers is reshaping the investment narrative for Zimbabwean agriculture — turning “risk” into opportunity.Key Takeaways:•How Zimbabwe’s blueberry industry grew from trials to international exports in under a decade•The role of the Horticultural Development Council (HDC) in shaping agricultural investment policy•Why global buyers now seek out “Product of Zimbabwe” blueberries•Opportunities for investors in horticulture and the country’s expanding production base•The power of collaboration among growers, marketers, and policymakersConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Mario Steta, Chairman of the International Blueberry Organization (IBO) and Vice President of Sustainability, Compliance & Public Affairs at Driscoll’s, for a fascinating discussion on the evolution and future of the global blueberry industry.Speaking from the IBO Summit 2025 in South Africa, Mario shares deep insights into how genetics, government support, infrastructure, and international collaboration are shaping the global fruit industry. From the rise of Peru to the lessons learned from Argentina and Chile, this episode explores what it takes to build a resilient, innovative, and sustainable blueberry sector.Discover how public–private partnerships drive trade access, why “country brands” matter, and how consumer awareness and agricultural storytelling can elevate entire industries. Mario also draws thought-provoking parallels between Mexico and South Africa — and even takes the hosts down a fun detour into the world of blueberry-infused tequila.Key Takeaways•How global trade and genetics transformed blueberry production•Why government collaboration is key to industry success•The role of infrastructure and cold-chain management in competitiveness•Lessons from Peru, Chile, Mexico, and South Africa•The importance of storytelling and national branding in agriculture•Insights on IBO’s future direction and sustainability goalsConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Luis Miguel Vegas, General Manager of Proarándanos – the Peruvian Blueberry Growers and Exporters Association.From a country once barely present in the blueberry trade, Peru has risen to become the world’s leading blueberry exporter. Luis shares how favorable climate, private-sector leadership, government support, and global trade agreements combined to spark one of agriculture’s most remarkable success stories.The discussion covers how agriculture is now Peru’s largest job creator, the vital role of foreign investment in rural areas, and the industry’s next challenges – from labor and logistics to driving global blueberry consumption. Luis also reflects on the importance of sustainability and diversified ports and offers a glimpse into Peru’s new mega-port projects linking to Asia through the Belt and Road Initiative.Key Takeaways:•How Peru went from zero to #1 in global blueberry exports in a decade•Why agriculture is transforming Peru’s rural economy and reducing poverty•The importance of trade agreements and foreign investment in agri growth•Why industry collaboration and consumer promotion matter for the future of blueberries•How Peru is preparing for logistics and sustainability challenges aheadConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Cort Brazelton, President & CEO of Fall Creek and Founder of the International Blueberry Organization (IBO) — one of the most influential figures in the global blueberry sector.Cort shares the remarkable story of Fall Creek’s growth from a small family nursery in Oregon to a global leader in blueberry genetics and plant supply, and his optimistic outlook for the Southern African blueberry industry.From the early days of the antioxidant boom that put blueberries on the map, to today’s premiumization and flavor-driven markets, this episode explores how genetics, collaboration, and a shared vision are shaping the future of fruit production worldwide.Cort discusses:•The evolution of the global blueberry industry and Fall Creek’s international journey•Why Southern Africa is perfectly positioned for the next wave of blueberry growth•The critical role of flavor, firmness, and genetics in consumer preference•How investment and professionalism will shape the next decade of farming•His personal reflections on leadership, learning, and building a purpose-driven companyPacked with insight, optimism, and global perspective, this conversation reminds us that agriculture’s best future lies in collaboration, innovation, and heart.Key Takeaways:•The blueberry market is still in its early growth phase, with major opportunities in Africa.•Genetics, flavor, and consumer experience are central to future competitiveness.•Institutional investment and professionalization are essential for scaling the industry.•Education and critical thinking remain vital for future agricultural leaders.“Our competition isn’t each other — it’s junk food,” says Cort. “We’re all in this boat together.”Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Reni le Roux, Sales and Marketing Manager at AMANTECO and founder of The Almond Girl, to explore the rise of almonds in South Africa and what it means for farmers, consumers, and the broader agri-sector.Reni shares her family’s pioneering story as South Africa’s first commercial almond producers, the challenges and opportunities of developing a new industry, and how she’s educating consumers through her brand, The Almond Girl. From varieties and flavor differences, to exports, mechanization, and the growing demand for plant protein, this is a fascinating inside look at one of agriculture’s fastest-growing nut crops.Key Takeaways:•How South Africa’s almond industry started and where it’s heading•Why not all almonds are the same: varieties, flavors, and best uses•The role of The Almond Girl in consumer education and direct-to-market sales•Export opportunities and global demand for South African almonds•Lessons in innovation, resilience, and pioneering a niche cropConnect with Reni on LinkedIn: https://www.linkedin.com/in/reni-le-roux-3a8a325b/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/In this milestone 100th episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with two of the most influential figures in global fruit branding — Abs van Rooyen, the visionary behind Clemengold, and Peter Dahl, founding chairman of the Pink Lady International Alliance.Together, they unpack the fascinating journeys of how these two fruit brands became household names — Pink Lady redefining the apple category globally, and Clemengold transforming South Africa’s citrus landscape.Peter shares the origins of Pink Lady in Western Australia in the 1970s, how government breeders accidentally created a global icon, and the lessons learned in reclaiming control of a brand that had been sold across the world. Abs traces the evolution of Clemengold from a nursery venture to a fully fledged brand — built through innovation, quality control, and an exclusive retail partnership with Woolworths.This episode offers an inside look at what it takes to turn fruit into a brand: from strict licensing and marketing discipline to decades-long investments in consumer trust. It’s a conversation about vision, persistence, and the art of transforming agriculture into global storytelling.Key Takeaways:•Brand control is everything: A brand succeeds when quality, supply, and marketing are tightly managed across the value chain.•Consistency builds trust: Taste, color, packaging, and presentation must stay uniform to create recognition.•Long-term investment pays off: Clemengold and Pink Lady both took more than a decade to reach retail success.•Partnerships matter: Exclusive collaborations (like Clemengold’s with Woolworths) and disciplined marketing (like Pink Lady’s in Europe) are crucial.•Producer ownership: Both guests stress that successful fruit brands must remain farmer-led — not retailer-owned.•Lessons for the next generation: Focus, discipline, and passion are essential if you want to turn an agricultural product into a global icon.As Abs notes: “Be an inch wide and a mile deep — not the other way around.”And Peter adds: “If you want to build a brand, you’d better be passionate about it.”Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elmé Coertzer-Boersma, CEO of Agriya (formerly FoodPLUS, the company behind the GlobalG.A.P. standards).Elmé shares her journey from South Africa to leading a global organization, explaining why GlobalG.A.P. remains the world’s benchmark in Good Agricultural Practices, and what the transition to Agriya means for the industry.From the pressures farmers face during audits to the role of sustainability, risk management, and consumer trust, this conversation unpacks the realities of modern agriculture, food safety, and certification. We also touch on technology, AI, and how collaboration can build resilience for both commercial and smallholder farmers worldwide.Key Takeaways:•The difference between GlobalG.A.P. (standards) and Agriya (company)•Why audits matter: ensuring trust, safety, and market access•The balance between food safety, sustainability, and farmer realities•How global standards adapt to local conditions and regulations•The future of certification: AI, collaboration, and consumer transparencyConnect with Elmé on LinkedIn: https://www.linkedin.com/in/elmecoetzer/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Darci Vetter, internationally renowned Food & Agriculture Policy Expert and former U.S. Chief Agricultural Negotiator, to unpack the realities behind trade tariffs, global food security, and the shifting role of agriculture in U.S. and global policy.Darci shares insights from her career in the U.S. Senate, USDA, and the Office of the U.S. Trade Representative, where she led agricultural negotiations for the Trans-Pacific Partnership. She explains in plain language how tariffs really work, who pays for them, and what this means for producers, exporters, and consumers around the world.From South Africa’s citrus and blueberry industries to U.S. consumers’ grocery bills, Darci highlights how interconnected global food systems are — and what might come next as court cases, political negotiations, and shifting consumer pressures reshape trade policy.The conversation also touches on:•The impact of broad U.S. tariffs on farmers, exporters, and consumers•Why tariffs are essentially “taxes on food” and hit low-income families hardest•The future of U.S. agricultural research and its global role•How bilateral deals affect countries like South Africa•The tension between trade policy and public health goals•Opportunities for regenerative agriculture and supply chain transformationKey Takeaways:•Tariffs are not paid by foreign governments — they raise costs for importers and consumers.•U.S. trade policy is shaping not just economics, but also access to healthy food worldwide.•South Africa’s citrus and fruit industries are deeply exposed to U.S. tariff shifts.•Reduced U.S. investment in agricultural research could have global ripple effects.•Trade negotiations are increasingly linked to health, environment, and investment agendas.Connect with Darci on LinkedIn: https://www.linkedin.com/in/darci-vetter/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Ilse Trautmann, Deputy Director-General of Agricultural Research and Regulatory Services at the Western Cape Department of Agriculture, as she reflects on her extraordinary career and the challenges and opportunities facing agriculture today.From her beginnings in plant physiology to leading diverse teams in research, veterinary services, and agricultural economics, Ilse shares insights into the transformation of South African agriculture, the state of the ARC, and why building capacity and partnerships are crucial for the future. As she prepares for retirement, she discusses her legacy, leadership lessons, and hopes for the next generation entering agriculture.Key Takeaways:•Why research funding and capacity building are essential for South Africa’s farmers•Lessons from Ilse’s leadership journey and management philosophy•The role of soil reform, agritourism, and youth programs in securing the future of food•Behind-the-scenes challenges in government and the importance of partnerships•Ilse’s vision for agriculture beyond her official careerConnect with Ilse on LinkedIn: https://www.linkedin.com/in/ilse-trautmann-14250b17/Connect with us: Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hugh Campbell, former Hortgro Science General Manager, to reflect on his remarkable career and the evolution of South Africa’s deciduous fruit industry.Hugh shares his journey from farming and international experience in the U.S. and U.K. to decades of leadership in Hortgro, where he played a pivotal role in shaping research, grower support, and technical innovation. He discusses the importance of building research capacity, the role of statutory levies, how science underpins market access, and why mentorship and bursaries are vital for the next generation of agricultural leaders.From cherries in Michigan to managing Vergelegen Estate, to guiding Hortgro Science through transformation and strategy, Hugh’s story is one of vision, collaboration, and commitment to growers.Key Takeaways:•Why research funding is the foundation of a sustainable fruit industry•How Hortgro Science built world-class systems linking growers, researchers, and markets•The importance of bursaries and mentorship in developing future agricultural talent•Challenges of balancing commercial vs. grower interests in industry structures•How science and innovation continue to transform fruit quality, yields, and market accessConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Nitasha Baijnath-Pillay, Resource & Sustainability Manager at Hortgro, about the complex challenges and opportunities facing South Africa’s deciduous fruit sector.Nitasha shares insights from her 20+ years in environmental and resource management, now applied directly in agriculture. She discusses how climate change, plastic alternatives, carbon credits, ESG compliance, and smart agriculture are shaping the future of fruit farming.From soil health to packaging innovations, and from EU regulations to carbon tax, this conversation dives deep into what it means to build a resilient, sustainable industry.Key Takeaways:•Why plastics aren’t the enemy—but poor management is•How global regulations like the EU’s Farm-to-Fork strategy impact South African farmers•The role of carbon footprinting, credits, and taxes in agriculture’s future•Smart agriculture tools: climate apps, soil health practices, and precision farming•ESG compliance as the gateway to market access in 86 countriesWhether you’re a grower, exporter, policymaker, or consumer, this episode reveals the realities and innovations shaping fruit farming in a climate-conscious world.Connect with Nitasha on LinkedIn: https://www.linkedin.com/in/nitasha-baijnath-pillay-a17690154/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Brent Walsh, CEO of Berries ZA, about the rapid rise of the blueberry industry, shifting consumer demands, and South Africa’s growing role in global berry supply.Brent shares insights on:•How the South African blueberry industry has matured in just a decade.•The importance of genetics, quality, and consistency in staying competitive.•Market access negotiations with India, China, and Thailand.•The role of neighbouring countries like Zimbabwe and Namibia in regional production.•Why hosting the International Blueberry Organization (IBO) Summit in Cape Town is a milestone moment.•Opportunities for raspberries and blackberries alongside blueberries.•Lessons from Peru and Morocco’s massive berry industries – and what’s possible for Africa.This is a must-listen for anyone interested in fresh produce, exports, trade access, and the future of berries in South Africa and beyond.Key Takeaways:•Blueberry production is expanding rapidly across Southern Africa, with microclimates driving variety choices.•Export logistics are shifting between air freight and sea freight depending on global demand.•New markets like India and China could double opportunities for South African producers.•The berry sector is diversifying, but blueberries remain the cornerstone.•Global collaboration and trade negotiations will shape the next decade of berry farming.Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-walsh-642a7513/More on Berries South Africa: https://www.berriesza.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Zander Ernst, Director of Marketing and Production at Allesbeste Boerdery in Tzaneen, Limpopo. From pioneering avocado varieties like Maluma to experimenting with trellising, planting densities, and even speciality coffee production, Zander shares an unfiltered look into how Allesbeste is pushing the boundaries of South African agriculture.We explore the family farm’s fascinating history, its unique “triangle” integration of breeding, nursery, and marketing, and why experimentation—despite costly failures—is essential for long-term industry growth. Zander also explains how Maluma has become South Africa’s most planted avocado variety, its advantages for farmers and consumers, and how cold chain discipline can make or break quality.The conversation then pivots to coffee—how a chance discovery in the garden led to a thriving speciality coffee brand, and why microclimates, altitude, and patience are as critical for coffee as they are for avocados.Key Takeaways:•How Allesbeste’s integrated business model gives it a unique edge in avocado innovation•The real story behind the Maluma avocado and why it thrives in warm climates•Why experimentation and knowledge-sharing are vital for industry progress•Lessons on cold chain management for maintaining fruit quality•How South Africa can produce high-altitude–quality coffee outside the “coffee belt”Connect with Zander on LinkedIn: https://www.linkedin.com/in/zander-ernst-116905135/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hendri Truter, Group CEO of Deli Co Meat Wholesalers, to uncover the real story behind South Africa’s meat industry—from supply shortages and pricing to exports, offal, salami sticks, and rural job creation.From its humble beginnings on a kitchen table in Riebeek-Kasteel to one of SA’s top meat facilities, Delico’s story is one of resilience, innovation, and community empowerment.Key Takeaways:•Why South Africa ran out of lamb in December—and what it means for food security•How a side hustle making salami sticks paid for a house and built a national product•What "fifth quarter" products like skins and offal mean for meat prices and farmers•Why rural business matters—and how Delico supports 700+ jobs in a small town•The truth about foot-and-mouth disease and its impact on the meat supply chain•Why Hendri believes meat is still a “happy sell” despite the vegan backlash•How full traceability from farm to fork is changing the meat industryConnect with Hendri on LinkedIn: https://www.linkedin.com/in/hendri-truter-03b42b232/More on Delico: https://delico.co.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Stephanie Midgley, Specialist Scientist: Climate Change at the Department of Agriculture in the Western Cape, about what climate change really means for agriculture in South Africa.Stephanie draws on over 30 years of experience in plant physiology, policy, and climate adaptation to explain the science behind shifting rainfall patterns, extreme weather, and long-term temperature rise. From sunburn on fruit to the politics of dam-building, she breaks down how farmers – and the rest of us – can adapt to what’s coming.This conversation goes far beyond theory, offering a grounded, systems-level view of climate risks and resilience, especially in the uniquely Mediterranean climate of the Western Cape.Key Takeaways:•Climate change isn’t just about weather – it’s about long-term shifts in entire climate systems•Western Cape is already experiencing a hotter, drier trend – with real impacts on fruit, livestock, and water supply•The SmartAgri plan is a world-leading example of a science-based, farmer-driven adaptation strategy•Practical on-farm adaptations like netting and breed choices can build resilience – but affordability remains a key challenge•International collaboration with Mediterranean regions (via MCAP) is enabling shared learning on drought, fire, and heat•Climate adaptation must happen across all sectors – from government policy to everyday water useFind Stephanie on LinkedIn: https://www.linkedin.com/in/stephanie-midgley-6a01a732/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Uzair Essack, entrepreneur, Managing Director of Riyp Exports, and 2020 Forbes Africa 30 Under 30 inductee.Uzair shares his remarkable journey from a financially struggling university student to founding one of South Africa’s most dynamic fruit export businesses. With zero agricultural background but an unstoppable entrepreneurial spirit, Uzair built Riyp from scratch — bootstrapping his way into global markets, navigating 50-degree heat in Dubai on a broken leg, and even closing a million-dollar deal with a Qatari sheikh in a hotel lobby.This episode is packed with lessons on:•Seizing opportunities and turning hardship into hustle•How Africa is emerging as a major player in global fruit demand•The power of lean operations and building strong personal relationships in agribusiness•Why breaking with tradition is sometimes the best thing a farmer can doKey Takeaways:•“Chance favors the bold” — Uzair’s story is a masterclass in calculated risk-taking•Africa offers massive untapped buying power in fresh produce markets•Relationships matter more than ever in an increasingly tech-driven world•Keeping overheads low can lead to better margins and returns for farmers Connect with Uzair on LinkedIn: https://www.linkedin.com/in/uzairessack/Visit the Riyp website: https://www.riyp.co/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie speak with Bake Huang, fruit trade specialist from China and representative of Riverking, about the evolving dynamics of China’s fresh produce market.From the collapse of a cherry shipment worth millions to the rising popularity of avocados and lemons in bubble tea shops, Bake offers fascinating insights into what Chinese consumers want—and what South African growers need to know to succeed in this critical export market.With years of experience sourcing fruit for major Chinese retailers, Bake breaks down the biggest opportunities for South African exporters, key quality issues, market access protocols, and the quirks of fruit preferences in China.Key Takeaways:•Why South African citrus and avocados are gaining ground in China•The cherry shipping disaster that rocked the market—and what it reveals about postharvest challenges•How bubble tea culture is shaping demand for lemons and avocados•Why variety, ripeness, and shipping time matter more than ever in Chinese imports•The importance of dry matter and fumigation in avocado success•What China’s durian and pear preferences can teach us about premium fruit marketingConnect with Bake on LinkedIn: https://www.linkedin.com/in/bake-huang-a7813297/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Riël Mallan, a trailblazer in South Africa’s agricultural transformation and now founder of Nurture Brands, to discuss the bold decisions, upheavals, and innovations that shaped the modern fruit export industry.From his days as a young table grape farmer during South Africa’s post-apartheid deregulation era to building Fruits Unlimited and investing in genetic IP, Riël shares an unfiltered and reflective view of the industry’s evolution—and its future.•What happens when a farmer goes rogue to take on a powerful board?•Why did South Africa’s fruit brand legacy fall apart?•And what can today’s agri-leaders learn from private equity and preemptive health?Key Takeaways:•The story behind fruit industry deregulation and how it reshaped exports•Why brands—not just products—are the key to long-term farming success•Lessons from a private equity investor: why food, health, and purpose are inseparable•The birth of SATI and efforts to bring order to a deregulated “Wild West”•Why future agri-success lies in sustainability, transparency, and storytellingFind Riël on LinkedIn: https://www.linkedin.com/in/rielmalan/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Christine van Zyl, attorney at TGB Attorneys and specialist in intellectual property law, about one of the most misunderstood and fast-evolving areas in agriculture: plant breeders' rights and IP protection.Christine unpacks South Africa’s new Plant Breeders’ Rights Act of 2018, the implications of "farmers' privilege", how local and foreign breeders can protect (or lose) their IP, and what exporters, smallholder farmers, and marketers should know about using and sharing protected plant material.The discussion dives deep into how the law intersects with science, innovation, and the future of agriculture in South Africa—raising key points on investment, legislation, enforcement, and public participation in regulatory processes.Key Takeaways:•The new Plant Breeders’ Rights Act is now in effect (as of June), aligning South Africa with international IP standards.•"Farmers’ privilege" allows small-scale farmers to reuse protected seed under certain conditions—but this remains controversial and narrowly defined.•IP protection attracts foreign investment, supports local innovation, and ensures royalties reach the rightful breeders.•Penalties for infringement are steep—up to 10 years—emphasizing the need for awareness and compliance.•Trademarks and plant breeders’ rights are distinct forms of protection—understanding both is critical for growers and marketers.Christine on LinkedIn: https://www.linkedin.com/in/christine-van-zyl-b2a17652/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Marco Bertolazzi, Director of Research & Development at global fresh produce brand SanLucar, for a deep and inspiring conversation about fruit innovation, global agriculture, and building a premium brand that’s reshaping how consumers experience fruit.From his humble roots in Italy and a life-changing international horticulture degree, to managing cutting-edge varietal development across multiple continents, Marco shares his unique journey into agriculture and his passion for creating more sustainable and flavorful produce. He opens up about how SanLucar works across the globe—from breeding strategies and master grower partnerships, to the ambitious branding vision of “premium across all fruits.”They also explore why SanLucar is investing in South Africa’s strawberry and kiwi potential, and how the company is aligning sustainability with commercial success.🎧 Whether you're in farming, retail, branding or just love good fruit—this is a masterclass in fresh produce innovation.Key Takeaways:•How Marco’s international education and passion for agriculture shaped his career•The inner workings of SanLucar’s global varietal strategy and grower partnerships•Why strawberries are one of the most technical and versatile crops in the world•How SanLucar plans to expand its premium fresh produce brand into retail corners globally•The role of sustainability—economic, environmental, and social—in modern fruit production•What brought SanLucar to explore South Africa’s production opportunitiesConnect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/

In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Faith Brown, General Manager of the Waitrose Foundation Southern Africa, to reflect on the Foundation’s 20-year journey of transformation, community empowerment, and sustainable development across Southern Africa’s fruit farms.Faith shares her personal story—starting as the very first person appointed to the Waitrose Foundation’s South African office in 2006, taking a break to raise her family, and returning to lead the organization once more. Together, they explore how this pioneering supply chain initiative has grown from 6 farms to over 360, with a mission to invest directly in the people who grow and pack the produce that ends up on UK shelves.From early childhood education centres and youth development programs to water security, healthcare access, and bursaries, the Waitrose Foundation has created grassroots change in farm communities. Faith opens up about the structure of the Foundation, its governance, how funds are allocated, and the real-life stories of individuals who’ve flourished thanks to these investments—including a bursary recipient now pursuing a PhD in climate resilience.This episode provides an inspiring, behind-the-scenes look at what makes the Waitrose Foundation unique in the global retail landscape—and why it matters now more than ever.Key Takeaways:•The Waitrose Foundation is a UK retail-led initiative supporting farming communities across Southern Africa.•Faith Brown was the Foundation’s first appointment in South Africa and now leads it as General Manager.•Over 20 years, the Foundation has expanded to over 360 farms and returns around £1 million annually to support community-driven projects.•Projects include early childhood centres, youth skills development, health clinics, water security, internet access, bursaries, and more.•Governance includes growers, importers, exporters, and Waitrose representatives, ensuring transparency and accountability.•Empowerment is central: farm workers help decide how funds are used, creating ownership and long-term impact.•The Foundation operates in South Africa, Zimbabwe, Zambia, and Namibia, with similar models now replicated in 9 countries globally.•The initiative is distinct from Fairtrade—consumers do not pay extra; instead, supply chain stakeholders reinvest profits.Connect with Faith: https://www.linkedin.com/in/faith-brown-831b0246/?originalSubdomain=zaMore about The Waitrose Foundation: https://www.waitrosefoundation.org.za/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/