Episode 19 - Talking Automotive Advertising with PMD’s Art Director Gianna Azzinnari

Send us Fan MailCar Guy Simple is powered by the Automotive Advertising Agency “PMD”, and in this episode we welcome PMD’s Art Director Gianna Azzinnari to talk about Branding and Creative in the Dealer Space. And in the 2nd half of our episode Joe answers the questions our viewers have sent in, so please keep sending them in.tA lot of people think that Dealership branding hasn’t really changed in decades, but the truth couldn’t be more different. Gianna talks with Joe about how style and branding has shifted to allow dealers to focus more on them and why to buy from a specific rooftop, how to cut through the clutter of endless auto ads, and most importantly what dealer’s need to STOP doing!In the 2nd half of our episode we open the Mail Bag and Joe answers your questions! Don’t let High MSRP and a lack of manufacturer incentives stop your sales, determine THE RIGHT WAY how to identify what zip code markets are most effective for your dealership’s future sales, and drive traffic into your service department all week long!Keep listening and remember to like and subscribe. At the Car Guy Simple Podcast we’re committed to helping the Auto Industry as a whole, because when we all do better the industry does better! Car Guy Simple is Powered by PMD! A Full-Service Ad-Agency dedicated solely to automotive advertising.EPISODE CREDITS:Produced by PMDArtwork designed by PMDAdditional music licensed through iStockBe sure to follow our social media!