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Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

EPISODE · Apr 13, 2021 · 17 MIN

Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

from Ummm, No! That's Not How It Works · host Dr. Cheryl Robinson & Tara Ackaway

Most publications have a 6-month to 12-month policy regarding a 2nd feature on the same person or company. This is in place so reputitious information is not circulating on the platform. Here’s the real truth: there’s no updates anyone or any company can have in less than 6-month that is worthwhile reading. Never, ever follow-up with a writer 2-weeks after your client was just featured. Work on developing a better angle and story for a feature to run in a 9-to-12-month period. 

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Episode 19: Why The 1st Feature Matters - No One Cares About The 2nd Feature From The Same Publication

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