Episode 190 / Anna Musikhina / L'Oréal / CMO, Digital Transformation and E-Commerce Acceleration

For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation? Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.