Episode 190 - Selling Premium Puppy Packages with Expert Dog Trainer, Claire Hordle

This weeks show I'm joined by premium puppy training expert Claire Hordle, a life long animal lover who's done a number of jobs from a blood tester to telesales, and some jetsetting jobs too. She had brief flirtation with a puppy franchise, then the pandemic struck which led to Claire striking out on her own as a trainer doing puppy classes, she made the mistake of adding more and more services then changed things around by niching down and designed a premium puppy package. www.petbusinessmarketing.com