Episode 193 / Kristina Lagerstedt / Wolters Kluwer / Marketing Director Scandinavia

from Shiny New Object - a Marketing Podcast

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.

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This episode is 19 minutes long.

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This episode was published on October 10, 2022.

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