Episode 194: The New Marketing with Claire Suellentrop

The year of 2020 has introduced us to the ‘new normal’ — which we’re, admittedly, still struggling to get accustomed to. How does this, along with the current social unrest, affect the way users make purchasing decisions? Our guest today is Claire Suellentrop, SaaS marketing and growth advisor. You’ll hear Claire’s recommendations on post-pandemic marketing, customer research, company culture, and more.P.S. Please take part in our listener survey. This podcast just turned 6 years old and we’re looking for ways to make it better.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesForget the Funnel — Claire’s project with Georgiana LaudiEpisode 92: Behind the Scenes of Userlist.io Research with Claire SuellentropCalendly — a popular scheduling tool; Claire’s previous place of work as head of marketingProfitWell — SaaS metrics toolReciprocity in Marketing: How to Apply This Principle — a ReferralRock articleHelp Founders — a past initiative by UserlistVito — an online hub for groups; a new product by Paul Campbell and the Tito teamEpisode 165: Designing Event Experiences with Paul CampbellApril Dunford’s Twitter thread on product positioning in a downturnLeading Change in Your SaaS’ Growth Strategy when Change Is Hard — an interview with Asia Matos Orangio on FTFPlease take part in the UI Breakfast Podcast SurveyFollow Claire on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.