Episode 195: How to Use AI to Scale Peer-to-Peer Fundraising

Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out. But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly? In this episode, Tom Kelly shares a proven framework: Recruit. Resource. Repeat. You’ll learn how to: Use AI to identify your most engaged and socially active supporters Build easy plug-and-play toolkits to help them fundraise confidently Automate re-engagement so top fundraisers keep coming back Plus, hear a real nonprofit success story that turned 50 fundraisers into 1,200 new donors—with one-third becoming recurring givers. 🎯 Don’t just run a fundraiser—build a growth engine.