Episode 195: How to Use AI to Scale Peer-to-Peer Fundraising

Most nonprofits treat peer-to-peer fundraising like a one-off event—a 5K here, a birthday fundraiser there—and then let it fizzle out.But what if you could turn your supporters into mini-fundraising powerhouses who continually bring in new donors, and use AI to scale it all effortlessly?In this episode, Tom Kelly shares a proven framework:Recruit. Resource. Repeat.You’ll learn how to:Use AI to identify your most engaged and socially active supportersBuild easy plug-and-play toolkits to help them fundraise confidentlyAutomate re-engagement so top fundraisers keep coming backPlus, hear a real nonprofit success story that turned 50 fundraisers into 1,200 new donors—with one-third becoming recurring givers.🎯 Don’t just run a fundraiser—build a growth engine.