Episode 197: Building All-In-One Products with Jesse Hanley

Classic product recommendation is to focus on something, but “all-in-one” products can also get wildly successful. How are they made? Do their multiple features cause chaos and anxiety, or is there a secret sauce to creating harmony? Our guest today is developer, advertizer, and Bento founder Jesse Hanley. You’ll hear how Jesse has been expanding his product over the years, and how he masterfully juggles multiple features, a large user base, support tickets, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesBento — Jesse’s all-in-one SaaS product, email marketing automationUserlist — Jane’s SaaS productDrip, Klaviyo, Intercom — other popular marketing automation platformsBasecamp — a popular project management and team communication toolReact Native — a tool for building mobile appsSlack — a popular team communication appLoom — a video messaging toolElasticsearch, Honeybadger — tools Jesse uses for fast search queries and error reportingBraze — a mobile engagement automation companyDynamic Yield — a UX optimization platform, acquired by McDonald’s in 2019RightMessage — a web personalization tool by Brennan Dunn and Shai SchechterFollow Bento on TwitterFollow Jesse on Twitter or send him a DMjessehanley.com — Jesse’s personal websiteToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.