Episode 2.2 Finding Your Edge – The Power of SWOT Analysis

from Marketing That Moves People · host Derek Dachelet, Ph.D.

How do successful organizations evaluate their position in the marketplace? In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez use a real-world business scenario to explore SWOT Analysis. As ShadeTree Coffee considers opening a second location, the hosts identify strengths, weaknesses, opportunities, and threats that influence strategic decision-making. Listeners learn how SWOT helps organizations evaluate internal capabilities, respond to external market conditions, and make more informed business decisions.

Episode metadata supplied by the publisher feed · Published Jun 4, 2026

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Episode 2.2 Finding Your Edge – The Power of SWOT Analysis

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