Episode 2.3 – Reading the Market: What Smart Companies Watch

Successful organizations don't just focus on what's happening inside their business—they pay attention to what's happening around them. In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore environmental scanning and the external forces that influence marketing decisions. Through discussions of economic conditions, technology, artificial intelligence, demographic changes, social trends, and competition, listeners learn how organizations identify opportunities, anticipate threats, and adapt to a constantly changing marketplace.