Episode 2.4 How Marketers Know What's Working

from Marketing That Moves People · host Derek Dachelet, Ph.D.

How do organizations determine whether their marketing efforts are successful? In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore marketing objectives, performance metrics, and the role of data in decision-making. Using the example of ShadeTree Coffee's second location, the hosts discuss SMART objectives, meaningful metrics, customer retention, sales performance, and the dangers of focusing on vanity metrics. Listeners will learn how successful marketers measure results, interpret data, and continuously improve their strategies to achieve organizational goals.

Episode metadata supplied by the publisher feed · Published Jun 4, 2026

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Episode 2.4 How Marketers Know What's Working

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