Episode 2 | How to Make Things Better: Solving Category Management’s Biggest Problems
from Customer First Radio Hosted by Becca Appleyard, Helena Barr, Andrew Cackett, David Beardmore, Tommy Maier
In this episode, we discuss outdated tools to time-consuming processes. Plus, what retailers such as Tesco are looking for when it comes to supplier insights on space, range and fixture - and how platforms like Planogram Publisher are helping brands deliver exactly that..
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What this episode covers
What’s holding category managers back and how can new data solutions remove these barriers and enable better collaboration with retailers? In this episode, we hear directly from experts at Tesco, Danone and Reckitt about the real challenges facing the industry today.
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