Episode 2: Inside Ulster Rugby with CEO Hugh McCaughey

This week, we sit down with the CEO of Ulster Rugby, Hugh McCaughey, for a deep dive into the province's future.From long-term squad development and building depth across every position to the realities of ticket pricing and competing in the URC, this is a rare look at how the club is run behind the scenes.We also get into the CEO’s appointment, how the role evolved from interim to permanent, and the long-term vision — with plans that could take 4–5 years to fully embed.If Ulster are to return to the top end of the game, this is where it starts.Join us on Patreon for more content and exclusive access! patreon.com/thestandup